BOSTON, MA--(Marketwire - November 10, 2010) -  DataXu (, the leading media management platform for digital advertisers, today announced key additions to its executive team: Vice President of Finance & Administration Rich Forcier, Vice President of Marketing Julie Ginches and Vice President of Products Aaron Kechley. In support of the recent launch of DX2, its second generation demand side platform, DataXu is strengthening its product, finance, and marketing leadership in order to drive the next phase of its rapid growth. With decades of leadership experience in their respective functional areas, the three executives have been tapped to support the growing demand from advertisers and their agencies for automated technologies that drive better return on ad spend and provide greater insights into consumer behavior. In addition, the company also announced a move to a new corporate headquarters located at 281 Summer Street in Fort Point Channel, Boston.

Rich Forcier brings to DataXu an extensive background in financial and general management at high-growth technology companies ranging from venture-backed start-ups to large, publicly held firms. Prior to DataXu, Forcier was instrumental in the growth and sale of three technology companies; Maker Communications (acquired by Conexant Systems), Precise Software Solutions (acquired by Veritas Software) and Tenebril (acquired by Halo Technology Holdings).

Julie Ginches is a recognized authority in marketing and social media and is known for developing stand out strategies that drive maximum visibility, sales and valuations. She joins DataXu from mobile ad network Jumptap where she made her mark educating the industry on the merits of mobile advertising and was instrumental in raising the company's profile to top industry influencer. Ginches also led marketing groups at Autonomy, FAST (acquired by Microsoft), Epicon (acquired by Nortel Networks) and Easel Corporation.

Aaron Kechley is a technology business strategist and product innovator with experience spanning numerous industries, from consumer finance and security, to e-commerce and advertising technology. Prior to DataXu, Kechley held product management and technology leadership roles at EMC, RSA and several venture-backed start-ups, including ChoiceStream and Aaron started his career as an economic analyst at the Federal Reserve.

"DataXu is expanding in response to rapidly growing demand from advertisers that recognize the old ways of working don't keep pace with the digital consumer, and using technology to facilitate faster, smarter decisions is the only way to stay ahead of the competition," said Mike Baker, President & CEO at DataXu. "These executives have proven track records scaling technology companies and further bolster an already strong management team." 

For more information on DataXu's Executive Team see:

About DataXu 

DataXu provides the leading real-time media management platform for digital advertising campaigns across online, mobile and video channels. With a transformative approach to digital advertising -- combining automated media buying, optimization and analytics -- DataXu helps brands and their agencies use dynamic ad decisioning intelligence for the highest media effectiveness, better operational efficiencies and unique consumer insights. DataXu's executive team unites leading executives in digital media with MIT technologists. DataXu is headquartered in Boston, Massachusetts, and is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures. For more information, visit or follow us on Twitter at

Contact Information:

Ariel Sasso