SAN FRANCISCO, CA--(Marketwire - November 11, 2010) - InsideView, the leader in sales intelligence, today congratulates its customers Adobe Omniture Business Unit, Brainshark, Inc., BigMachines, Inc. and Unisfair in winning big at the 2010 Sales and Marketing 2.0 Awards, which honor excellence in leveraging technologies for improved sales and marketing results.

InsideView customers dominated at this year's awards, taking four of six categories:

  • Best Use of Social Media for Sales or Marketing: Adobe Omniture Business Unit
  • Best Sales Enablement Program: BigMachines, Inc.
  • Best Sales 2.0 Management: Brainshark, Inc.
  • Best Sales Lead Management Program: Unisfair

The use of InsideView's award-winning native CRM application empowers companies like these to leverage free business and social intelligence for significant gains in sales productivity and revenue. For example, earlier this year customer Brainshark also announced it had saved the equivalent of one sales rep a year in productivity by using InsideView across its sales team. Similarly, the Adobe Omniture Business Unit realized a 50 percent decrease in time spent by sales reps in researching prospects and customers, a tripling of call-to-opportunity ratio, and a 20 percent increase in opportunities generated -- all by using InsideView directly within their existing CRM platforms.

"We are extremely proud of the showing our customers had at this year's awards," said Umberto Milletti, CEO of InsideView. "These companies are leading the way in deploying and reaping the measurable results from the new and proven next-generation of sales and marketing technologies."

"It's great to be recognized as an innovator in the use of social media for sales and marketing. At Adobe Omniture, we continuously focus on improving our sales productivity and being relevant to our customers. We've been using InsideView for more than 2 years as a crucial part of our strategy to get sales intelligence from social media in real-time," said Mark Stock, senior director of worldwide sales, Omniture Business Unit at Adobe.

InsideView delivers complete, fresh and actionable insights from the leading business data and social media sources like Capital IQ, Thomson Reuters, Jigsaw, NetProspex, LinkedIn, Twitter and Facebook. For more information on InsideView, and to see the Brainshark case study and video testimonial, please visit

About InsideView
InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights to the point of need. Our award-winning technology gathers and analyzes information from the most relevant social media, user-contributed and traditional/proprietary editorial sources to provide compelling insights about companies and contacts directly within the CRM, browser, or mobile device. InsideView's products are used by more than 50,000 sales professionals, and over 1,000 market-leading companies including Adobe, BMC, Cap Gemini, EMC, Experian and SuccessFactors. For more information, visit

Contact Information:

Media Contact:
Emilie Cole
insideview [at] launchsquad [dot] com