RENO, NV--(Marketwire - November 12, 2010) - Leap Forward Gaming, Inc. (LFG) of Reno, NV announced today that they have formed a strategic alliance with Shuffle Master, Inc. (NASDAQ: SHFL) ("Shuffle Master"). Through this strategic alliance, two distinct leaders in the gaming industry come together to bring operators and manufacturers worldwide an unmatched solution integrating the best products and content from Shuffle Master with the leading wireless technology offerings and solutions from Leap Forward Gaming.

"Operators are asking vendors to collaborate to address industry needs that will drive efficiency and their ability to do more with less. Shuffle Master and Leap Forward share a vision that the gaming floor of the future will be wireless, which allows for new opportunities and both companies are committed to working together to achieve this vision," said Ali Saffari, CEO of Leap Forward Gaming. "Our groundbreaking, patented, highly-secure wireless technology provides Shuffle Master with the ability to seamlessly offer new levels of connectivity throughout the casino floor in an economical way."

"Shuffle Master is committed to partnering with best-in-class companies to help solve important industry problems," said Jim Jackson, Senior Vice President of Business Development for Shuffle Master. "Leap Forward's wireless technology complements our table products and machines. Our initial area of collaboration will focus on wireless progressive solutions for the casino floor. We strongly believe that the combination of LFG's wireless technology and Shuffle Master's innovation will redefine the way gaming properties interact with their customers."

The first innovative product of a multi-phase effort from the collaboration is expected to be available to the gaming industry in spring 2011.

Leap Forward Gaming was founded by highly-respected gaming technology leader Ali Saffari, who is the driving force behind the company. Saffari has been credited with the creation and development of revolutionary products and some of the most widely-accepted and profitable technologies in the industry.

About Leap Forward Gaming, Inc.

Leap Forward Gaming, Inc. (LFG) specializes in the innovation, development, design, manufacture, and operation of wireless communication systems. LFG's wireless solutions and applications provide enhanced value to players, operators, and manufacturers in gaming and non-gaming industries. LFG's multi-disciplined team of gaming industry professionals has more than 250 years combined gaming experience, with a portfolio of issued and pending worldwide patents, developing creative and groundbreaking wireless technologies. Leap Forward Gaming is headquartered in Reno, NV. For more information on LFG, please visit or call 775-323-5327.

About Shuffle Master, Inc.

Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers with improved profitability, productivity and security, as well as popular and cutting-edge gaming entertainment content, through value-add products in four distinct categories: Utility products which include automatic card shuffler, roulette chip sorters and intelligent table system modules, Proprietary Table Games which include live table game tournaments, Electronic Table Systems which include various e-Table game platforms and Electronic Gaming Machines which include traditional video slot machines for select markets. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at

Contact Information:

Paul Speirs
Steinbeck Communications
(702) 413-4278