NEW YORK, NY--(Marketwire - November 15, 2010) - Cassa Hotel and Residences, designed by Enrique Norten of TEN Arquitectos and CetraRuddy, and featuring 57 residences and 166 hotel guest rooms, reveals its luxury penthouse. Making an identifiable mark in the Manhattan skyline, from a prime Midtown location on 45th street between 5th and 6th Avenues, the property releases the penthouse to the market after undertaking a transformation from Showtime House 2010. The unit will come fully furnished, lending a continued inspiration from the series Dexter™ and Nurse Jackie, maintaining a selection of the interior design elements, from the carpet to specific furnishings, as well as come appointed with fixtures of superlative quality. Premium, sleek Brizo faucets known for their beautiful form and quality of performance, add a distinctive design to bath and kitchen fixtures. A sensory light experience is at its finest with the Lutron Lighting Control System augmenting illumination at varying degrees. An entire floor with additional loft space, the penthouse includes stunning skyline views of Manhattan -- overlooking Times Square, unobstructed looking east to the Chrysler building, and the sightlines reach as far south to the Statue of Liberty. Priced at $20,332,000.

Residents benefit from the location, within easy reach of all areas to Manhattan. It is located on 45th between 5th and 6th Avenues, flanking the theatre district, vibrancy of Times Square, world class shopping, while being in close proximity to the finest galleries and museums in the world. Residents have access to a fitness studio and a 24-hour doorman and concierge service. An on-site restaurant and lounge will open this winter. Hotel services are available to residents a la carte, and include dry cleaning, laundry and housekeeping. The concierge staff will order fresh flowers and groceries, make arrangements for spa and wellness treatments, valet and pet care. The outstanding array of personalized services offered, afford residents an experience that is unparalleled for other properties in the vicinity.

For more information on residential sales, please contact Bracha Group at 212.891.7268, or visit

About Cassa Hotel and Residences

Cassa Hotel and Residences makes an identifiable mark in the New York City skyline with its elegant proportions, rising as an obelisk among its traditional neighbors. Envisioned by Solly Assa of Assa Properties, the project was conceived by Enrique Norten of TEN Arquitectos and CetraRuddy. Sited within a prime location, flanking the theatre district, world class shopping experiences of 5th and Madison Avenues, and the excitement of Times Square, the 166 rooms and 57 residences are urban sanctuaries, contemporary in design and rich in texture, yet warm and inviting. Cassa Hotel and Residences delivers its discernible style and unrivaled service to the inspirational amenities. An exciting addition will be the 1945 Restaurant and Lounge catering to the in vogue crowd of New York City nightlife. Architectural developer and nightlife entrepreneur, Jesse Keyes -- of famed La Esquina, Goldbar, and Hotel Griffou -- has envisioned a chic modern midtown interpretation of downtown creative cool, with design support and direction by architect Thaddeus Briner. Cassa Hotel and Residences, 70 West 45th Street, New York, NY 10036 Tel: 212-302-8700 / 888-53-CASSA (22772)

About Assa Properties

Founded by Solly and Isaac Assa, Assa Properties has been developing and investing in major residential, retail and commercial properties since 2000. The firm has acquired over three million square feet of premier assets located throughout the United States and Mexico. Starting in 2002, Assa Properties began acquiring buildings within the New York City Area, namely 743 Fifth Avenue, 2 Herald Square and 6 Times Square -- originally the Knickerbocker Hotel built by John Jacob Astor -- with an eye towards building luxury retail and hotel experiences in some of the New York City's most distinctive neighborhoods. They have since evolved their original vision with two new developments, Cassa Hotel and Residences and Galerie, full-service, luxury hotels and condominiums that will offer premium hotel services to their full-time residents.

About Bracha Group

Founded by Ilan Bracha, Managing Director of Prudential Douglas Elliman, in 2002, Bracha Group represents some of today's premier real estate development projects. With a focus on luxury properties and new developments in New York City, Bracha Group prides itself on its professionalism, as well as its ability to execute and maintain relationships with the real estate community as a whole. The Bracha Group has garnered distinguished recognition in New York City real estate, with awards including receiving the Diamond Chairman's Circle Award, Prudential Douglas Elliman's Top 25 Producers (GCI), and Top 100 PREA (GCI), consistently each year since 2006 to 2009. In 2009, Bracha Group has received The Legend Award for 5 years of Perseverance Expertise Consistency, and named number one team in the company for most sales exclusives.

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Cassa Hotel and Residences

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