Mecox Lane Limited to Announce Third Quarter 2010 Results on November 29, 2010


SHANGHAI, China, Nov. 18, 2010 (GLOBE NEWSWIRE) -- Mecox Lane Limited, ("Mecox Lane" or the "Company") (Nasdaq:MCOX), China's leading online platform for apparel and accessories as measured by revenues in 2009, today announced that it will report its financial results for the third quarter ended September 30, 2010 on Monday, November 29, 2010, after the U.S. markets close.

Mecox Lane management will hold an earnings conference call at 8:00 p.m. U.S. Eastern Time on November 29, 2010 (9:00 a.m. Shanghai/Hong Kong Time on November 30, 2010) to discuss results and highlights from the quarter and answer questions.

The dial-in numbers and passcode for the conference call are as follows:

U.S. Toll Free: +1-866-242-1388
International: +65-6722-6342
Hong Kong: +852-2759-8661
Passcode: 26063678

Additionally, an archived webcast of this call will be available on the Investor Relations section of Mecox Lane's website at http://ir.m18.com.

About Mecox Lane Limited

Mecox Lane Limited (Nasdaq:MCOX) operates China's leading online platform for apparel and accessories as measured by revenues in 2009. The Company offers a wide selection of fashion products through its www.m18.com e-commerce website and physical store network. Product offerings include apparel and accessories, home products, beauty and healthcare products and other products, under the Company's own proprietary brands, such as Euromoda and Rampage, as well as under selected third-party brands, including established international and Chinese brands in addition to independent and emerging brands. For more information on Mecox Lane, please visit http://ir.m18.com.

The Mecox Lane Limited logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8200

For investor and media inquiries please contact:
         
In China:
         
Phili Xu
Mecox Lane Limited
Tel: +86-21-6495-0500 or +86-21-5464-9900 Ext. 8161
Email: ir@m18.com
         
Justin Knapp
Ogilvy Financial, Beijing
Tel: +86-10-8520-6556
Email: mcox@ogilvy.com
         
In the U.S.:
         
Jessica Barist Cohen
Ogilvy Financial, New York
Tel: +1-646-460-9989
Email: mcox@ogilvy.com