Closing of the merger between Otix Global, Inc. and William Demant Holding


Company announcement No 2010-20	30 November 2010                                

William Demant Holding announces the closing of the merger with Otix Global,    
Inc.                                                                            

                                                                                
William Demant Holding and Otix Global have received antitrust clearance from US
Federal Trade Commission (FTC) for the planned merger. Consequently, all        
conditions in the binding, conditional merger agreement between a wholly-owned  
legal entity in the William Demant Holding Group and Otix Global, Inc. are met, 
and the closing of the transaction is completed today.                          

With the acquisition of Otix Global and thereby the Sonic brand, a third brand  
has been added to the two existing hearing aid brands of William Demant Holding.
Hence, William Demant Holding will to an even greater extent be capable of      
addressing various customer needs in the market. The Group expects that the     
Sonic brand will play an important part in relation to selected customer        
segments particularly in the US, which already constitutes the main market for  
the Sonic products.                                                             

In connection with the transaction we have agreed on a termination plan covering
Otix' current senior management team, under which each member will step back    
over the coming four months. The responsibilities of the individual Otix        
managers will be transferred to a new group mainly recruited from existing      
management teams in the William Demant Holding Group. To manage the Sonic       
business going forward and to deliver on the Group's ambitious promise to       
further expand the market share of the Sonic brand, Joseph A. Lugara has been   
appointed President of Sonic in the US. Mr. Lugara benefits from more than 25   
years of experience in the hearing aid industry, the last three years with the  
William Demant Holding Group.                                                   

The takeover of Otix Global is expected to generate substantial synergies to be 
harvested over the coming 12-18 months as the Sonic brand will benefit from     
William Demant Holding's competitive infrastructure and industry-leading R&D    
capabilities. Part of the plan is to integrate Otix with William Demant         
Holding's current administrative infrastructure, including areas such as finance
and IT. Also, the transaction is seen as an opportunity to strengthen Sonic's   
product portfolio by utilising William Demant Holding's underlying technological
capabilities, thereby leveraging the Group's significant R&D efforts. As part of
the restructuring process, all future R&D activities will be concentrated at    
William Demant Holding's existing R&D centres. The Sonic US operations and the  
future brand headquarters will be relocated to New Jersey. As a consequence of  
these changes the Otix' head office in Salt Lake City, Utah will be             
discontinued.                                                                   

With regard to manufacturing, Otix' production site in Eagan, Minnesota will    
continue without changes in order for the Group to fulfil the growth ambitions  
for the Sonic brand. However, with the aim of optimizing the future             
manufacturing setup William Demant Holding has initiated a production review    
process in connection with the transaction.                                     

In connection with the takeover, Otix Global's hearing instrument distribution  
activities under the Hearing Life brand will be added to William Demant         
Holding's existing distribution activities. Hearing Life's current distribution 
activities are expected to continue without major changes and will benefit from 
William Demant Holding's local infrastructure.                                  

As part of the Sonic acquisition William Demant Holding has acquired            
German-based Sanomed who has hearing aid retail as its core business. As a      
result of recent changes in the German legislation Sanomed has stopped the      
distribution of hearing aids, but the need to provide after sales service to the
existing customers remains. William Demant Holding being determined to          
concentrate its German hearing aid activities on wholesale will therefore seek  
one or more partners capable of and motivated for ensuring that the             
responsibilities linked to the Sanomed business are well taken care of. Until   
then, William Demant Holding will assume the responsibilities by keeping the    
relevant activities going.                                                      


Financial impact of the Otix transaction                                        

The stockholders of Otix Global will receive a total settlement of USD 64.2     
million equivalent to approx. DKK 370 million, with cash flow impact in 2010.   

The non-recurring costs associated with the restructuring and integration of    
Otix Global are expected to amount to approx. USD 12-15 million corresponding to
approx. DKK 70-85 million, to be incurred before year-end 2011. However, at this
point in time William Demant Holding is unable to assess how these non-recurring
costs will be distributed between the financial years 2010 and 2011,            
respectively.                                                                   

The takeover of Otix Global is expected to impact the Group's consolidated      
revenue positively in 2011 by an estimated USD 60 million equivalent to approx. 
DKK 345 million. A successful integration process and a fruitful execution of   
the Group's growth ambitions for the Sonic brand should deliver significant     
growth in the following years.                                                  

The earnings impact of the Otix transaction in 2011 cannot at present be        
estimated due to the uncertainty arising from the fact that the timing of the   
various steps in the restructuring and integration process has not yet been     
detailed. However, when the integration plan is fully executed it is expected   
that the acquired activities will produce an EBIT margin in 2012 slightly below 
Group level (excluding Otix Global).                                            

William Demant Holding's Annual Report 2010 will provide an updated status on   
the integration process, including more details about the financial impact of   
the transaction.                                                                


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Further information:                                                            

President & CEO Niels Jacobsen, phone +45 39 13 81 55                           
Senior Vice President, Finance Stefan Ingildsen, mobile +45 29 22 02 70         
Vice President, Investor Relations Søren B. Andersson, mobile +45 51 17 66 57   

www.demant.com

Attachments

2010-20 announcement of otix global closing.pdf
GlobeNewswire