ROHNERT PARK, CA--(Marketwire - December 2, 2010) - Home remodeling projects, particularly kitchen renovations, rank among the most significant and intimidating decisions for homeowners. For consumers daunted by their own kitchen renovation dreams, Appliance Builder Distributor now offers its new "Jewel Buying Guide" to guide the process.

"Many of our customers are inspired to renovate their kitchens around a singular, must-have appliance that will be the 'jewel' of their home," said Lisa Ono, marketing planning manager, Sears ABD Group, the company behind Standards of Excellence, Westar Kitchen and Bath and Florida Builder Appliances regional showrooms. "Our new Jewel Buying Guide takes the guesswork out of choosing appliances and provides a framework to help home remodelers choose the appliances that best fit their homes."

The right "jewel piece" can serve as a kitchen centerpiece and make a new remodeling project distinctive and one-of-a-kind. Choosing the right "jewels" for your home, similar to choosing the right gem for an engagement ring, is an important decision. The Jewel Buying Guide helps homeowners navigate the kitchen remodeling process by outlining the four "S" rules of kitchen renovations: spending plan, setting, style and secondary pieces. The guide is free of charge and available online through Appliance Builder Distributor's showrooms websites:

Appliance Builder Distributor is comprised of three brands spanning four major markets. Standards of Excellence in Northern and Southern California, Westar Kitchen and Bath in Arizona and Florida Builder Appliances serve the needs of the building, remodeling and interior design industry, as well as independent homeowners. Each of the 22 showrooms prides itself on providing outstanding customer service beginning with product selection, education, delivery and installation. Additionally, each showroom provides customers with the full kitchen remodeling experience, including kitchen vignettes, top-of-the-line appliances and showroom representatives to make kitchen remodeling dreams a reality.

About Appliance Builder Distributor:
Standards of Excellence, Westar Kitchen and Bath and Florida Builder Appliances provide outstanding service and offer high-quality home appliances and plumbing products. Appliance Builder Distributor is dedicated to making customer service their number one priority. With integrity, commitment and leadership, the ABD organization is dedicated to achieving excellence. For more information, please visit your local ABD showroom brand's website.

Contact Information:

Media Contact Info:
Fallon O'Connor
Phone: 415-486-3236