Fredrik Berglund, CEO, is granted employee options

Fredrik Berglund, CEO, is granted employee options

The board of Pricer AB (publ) has today decided to grant Mr Fredrik
Berglund, new CEO in Pricer since August 2010, 1 million employee
options from the existing program TO 10 approved by the Annual General
Meeting in 2008. These options expire on June 30th, 2012 and have a
strike price of SEK 0.74. The board decided that these options shall
vest based on continued employment monthly from September 2010 until
June 2012, i e during 22 months. The vesting period is shorter than what
was informed in the material to the Annual General Meeting, then at
three years, as there is less than three years left to expiry of these
options. 

 

For further information, please contact:
Peter Larsson, chairman, or Harald Bauer, CFO, Pricer AB: +46 8 505 582
00 

In its capacity as issuer, Pricer AB is releasing the information in
this press release in accordance with the Swedish Securities Exchange
Act (2007:528). The information was distributed to the media for
publication at 11.00 hrs CET on Friday December 3rd, 2010.

Pricer provides the retail industry's leading electronic display and
Electronic Shelf Label (ESL) platform, solutions, and services for
intelligently communicating, managing, and optimizing price and product
information on the retail floor. Pricer is the only company today
offering a communication platform that supports both segment based ESL
and pixel-based ESL. The platform is based on a two-way communication
protocol to ensure a complete traceability and effective management of
resources. The Pricer system significantly improves consumer benefit and
store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has nearly 6,000 installations in more
than 40 countries with the largest ESL world market share. Customers
include many of the world's top retailers and some of the foremost
retail chains in Europe, Japan and the USA. Pricer, in co-operation with
qualified partners, offers a totally integrated solution together with
supplementary products, applications and services. 

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For
further information, please visit www.pricer.com (http://www.pricer.com)