LG and VMware Join Forces to Accelerate Enterprise Adoption of Employee-Owned Smartphones

Partnership Targets New Methods for Businesses to Manage Employee-Owned Mobile Devices


SEOUL, SOUTH KOREA and PALO ALTO, CA--(Marketwire - December 7, 2010) - LG Electronics (LG) and VMware, Inc. (NYSE: VMW), today announced a partnership to help enterprises of all sizes improve security and control of sensitive corporate data while enabling more flexible access via employee-owned mobile devices.

Using end user computing technology from VMware, LG is aiming to increase its footprint in the enterprise sector while providing more options for both consumer and business customers. This new technology will enable users to adopt the mobile device of their choice, while allowing corporate IT departments to manage sensitive data on those devices with enterprise-level security and compliance.

Initial efforts include enabling LG smartphones to securely run a work account in isolation from a user's personal account on a single mobile device. With this feature, LG mobile users will be able to safely carry a single device for both personal and work use. Solutions using mobile virtualization technology from VMware are expected to be available on LG smartphones in 2011.1

"The enterprise and SMB markets are key areas of focus for LG," said Ki S. Kim, Vice President of Global Enterprise Solutions at LG Electronics Mobile Communications Company. "Our partnership with VMware is part of LG's global strategy to develop smart mobile devices for businesses. Enterprise IT organizations are looking for a way to embrace the growing trend of employee-owned mobile devices at work, while still maintaining control over their corporate data. VMware's industry leadership provides a platform for LG to extend its presence in enterprises and deliver compelling solutions that address the challenges raised by the convergence of IT and mobile communications."

Enterprises Embrace Employee Owned Mobile Devices
More than ever, organizations are dealing with two fundamental client-computing pain points -- providing secure data access to an increasing number of mobile users, and managing the burgeoning diversity of data, applications and client devices within the enterprise. Establishing a new end user computing model to address these points is a fundamental component of the VMware "IT as a Service" vision.

"As workforces become more mobile, our customers increasingly view today's new breed of mobile devices as mission critical tools for their business," said Dr. Stephen Herrod, CTO and senior vice president of R&D, VMware. "The reality is that today's employee-owned mobile devices are often more advanced than corporate offerings. As a result, the agile enterprise is looking to embrace new end user computing models that allow users to work on the devices they love. We are excited to work with LG to develop mobile solutions that address the end user desire for affinity and the enterprise desire for manageability, security and control."

"Smartphones are driving demand for an enhanced mobile experience as business-specific devices lose appeal and employees look to use their personal devices at work," said Stacy Crook, senior analyst for IDC's Mobile Enterprise research programs. "For the business market, the individual-liable, employee-owned model is here to stay. Savvy companies will embrace the trend and procure the necessary means to ensure that all devices with sensitive information are managed properly."

Humphrey Chen, executive director of New Technologies, Verizon Wireless added, "We're seeing interest from Verizon Wireless customers in the area of mobile personas, which allow a personal mobile phone to be leveraged in a professional setting in a secure way that is IT-approved. The kind of virtualization VMware offers helps to make this happen, and we're evaluating ways to help our customers achieve this."

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of four business units -- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Energy Solution. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

About VMware
VMware delivers virtualization and cloud infrastructure solutions that enable IT organizations to energize businesses of all sizes. With the industry leading virtualization platform -- VMware vSphere™ -- customers rely on VMware to reduce capital and operating expenses, improve agility, ensure business continuity, strengthen security and go green. With 2009 revenues of $2 billion, more than 190,000 customers and 25,000 partners, VMware is the leader in virtualization which consistently ranks as a top priority among CIOs. VMware is headquartered in Silicon Valley with offices throughout the world and can be found online at www.vmware.com.

VMware and VMware vSphere are registered trademarks of VMware, Inc. in the United States and/or other jurisdictions. The use of the word "partner" or "partnership" does not imply a legal partnership relationship between VMware and any other company.

1 Availability determined regionally in partnership with individual carriers.

Contact Information:

Media Contacts:

Nanako Kato
LG Electronics
+82-2-3777-3918
nanako.kato@lge.com
http://www.lgnewsroom.com

Christian Bateman
VMware Global Communications
(650) 427-1103
cbateman@vmware.com

Ashley Feiger
The OutCast Agency for VMware
(415) 345-4773
afeiger@theoutcastagency.com

Dr. Stephen Herrod, CTO and Senior Vice President of R & D, VMware (left) and Ki S. Kim, Vice President of Global Enterprise Solutions at LG MC Company (right). (VMware) Screen shot of an LG Android smartphone showing an icon for VMware's mobile virtualization solution. By simply touching the icon, user can switch between isolated work and personal phones on a single device with two phone numbers. (LG Electronics, Inc.)