Finland, 2010-12-15 08:41 CET (GLOBE NEWSWIRE) --
The journey of Finnair's four Finnair Quality Hunters, who had travelled the world for two months, ended in December. Readers who eagerly followed the Quality Hunters' blogs have voted Christina Lund Sørensen from Denmark as their favourite Quality Hunter.
From the beginning of October, Christina, Ella Marshall (UK), Warren Singh-Bartlett (Lebanon) and Wolfgang Wagner (Germany) toured Finnair destinations throughout the world from Rovaniemi to Beijing. The Quality Hunters visited a total of 50 cities in 23 countries.
"Hopefully, we have succeeded in inspiring people in their travel habits and Finnair, too, in achieving its desired quality level," says Christina, who won the readers' competition. She added that she intends to donate part of her prize to a charity organisation that helps refugees from Burma.
Besides their observations on flights, airports and service, the Hunters also described their experiences at destinations in their blogs at the address www.finnair.com/rethinkquality. The Rethink Quality website was visited by a total of 571,803 readers from 189 countries during a three-month period.
"We are really satisfied with the project's success and with the work the Quality Hunters have done. We seek to serve our customers still better in the ways they want and to take customers' needs into account at every stage of the journey," says Finnair's Director of Brand & Marketing Innovations Antti Nieminen.
The Quality Hunters campaign was a success internationally from the time of its launch. The media around the world have been very curious about and fascinated by this unique campaign, which may give rise to further projects.
Finnair Plc
Communications
15.12.2010
Further information: Finnair Media Desk tel. +358 9 818 4020, comms(a)finnair.fi
Rethink Quality website: www.finnair.com/rethinkquality
Photobank: www.finnair.com/gallery
Finnair blogs: http://blogs.finnair.com
Finnair on Facebook: www.facebook.com/finnair
Finnair Group website: www.finnairgroup.com
Feel Finnair: http://feel.finnair.com
via.Helsinki: www.viahelsinki.com