CRM Gets Smart

Partners Recommend InsideView's Sales Intelligence as Customers Demand More From CRM

SAN FRANCISCO, CA--(Marketwire - December 16, 2010) - With more than 50 partners now representing InsideView's leading sales intelligence solution, InsideView's rapidly expanding partner program has reached new heights. Its partners recognize the value InsideView offers in several key areas: increased sales productivity, higher win rates and rapid CRM adoption.

"We are honored that the leading experts in Sales Effectiveness and CRM Implementation have selected InsideView as their primary sales intelligence partner," said Heidi Tucker, vice president, global alliances at InsideView.

Buyers are smarter than ever before and have access to a wealth of information about products and services. To be effective, salespeople need to be smarter too -- and engage their prospects in relevant, meaningful and timely dialog. To do this credibly, salespeople need to understand the important business issues affecting their prospects and know the right time to engage in a conversation that earns their trust.

Trust is the new social currency. Even B2B buyers are most influenced by people they know -- their peers and people like them. Salespeople that understand how to use social media and sales intelligence to effectively build trust and credibility are more successful than those that do not. InsideView makes it easy by aggregating traditional business information with rich social profiles and extensive social networks -- pushed inside CRM. Salespeople save time and gain relevant, real-time insight to dramatically increase their chances of making a meaningful connection and ultimately closing a sale.

"While we always want the customer to buy CRM, we can never forget that what they want is a solution for being more successful with sales, marketing and service. Whenever we've introduced InsideView as part of our CRM solution, we gain respect from the customer as a real solution provider who 'gets it.' When you have that kind of status with a prospect, it means you have real influence over their buying decision and you can win," said David Ewing, president, San Francisco Consulting Group.

InsideView extends a warm welcome to our newest partners: Apprise Software, CRMIT, Customer Effective, Demand Solutions Group, eVerge, The Fury Group, Kensei Partners, N2O Interactive, Sales Optimizer, San Francisco Consulting Group, Serene Corporation, SoftClouds, The TAS Group, The Vanella Group, Vorsight and Zero2TenCRM.

For more information about the InsideView Partner Program, please visit

About InsideView
InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights to the point of need. Our award-winning technology gathers and analyzes information from the most relevant social media, user-contributed and traditional/proprietary editorial sources to provide compelling insights about companies and contacts directly within the CRM, browser, or mobile device. InsideView is fully integrated with all market-leading CRM solutions, including CDC Pivotal, Intelecrm, Landslide, Microsoft Dynamics CRM, NetSuite, Oracle CRM On Demand, Oracle-Siebel, and SugarCRM. InsideView's products are used by more than 50,000 sales professionals, and more than 1,000 market-leading companies including Adobe, BMC, Cap Gemini, EMC, Experian and SuccessFactors. For more information, visit

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Media contact:
Emilie Cole