WADMALAW ISLAND, SC--(Marketwire - December 20, 2010) - To kick off the New Year, Firefly is introducing Skinny Tea! Skinny Tea will be a favorite choice for consumers who prefer to drink a little "lighter," featuring a lower alcohol content, fewer calories and zero carbs. 

Firefly is known for its great taste, "mixability" and genuine southern heritage. While our loyal fans love our sweet tea made with real Louisiana sugar cane, many ask if we have an "un-sweet" or sugar-free tea. Co-founder Scott Newitt wanted to satisfy our fans' requests and Skinny Tea delivers. Newitt tells us, "Firefly Skinny Tea is our original sweet tea flavored vodka, minus the sugar. It is still infused with South Carolina tea but the difference is in the sweetener. Our Skinny Tea is made with Truvia®, created from Stevia, an herb that is naturally sweet and sugar free."

He adds, "The Skinny Tea will appeal to consumers, especially women, who still want the great taste of the original Firefly Sweet Tea, but with fewer calories and no carbs. It's refreshing and delicious yet still packs a little punch. We recommend enjoying it with water, sugar-free juices or mixers for a lighter cocktail experience."

Firefly Skinny Tea will be in stores in March 2011.

About Firefly Skinny Tea: Average analysis per 1.5 fl. Oz. - 72 calories, 0g carbohydrates, 0g protein, 0g Fat. Firefly Skinny Tea is produced and bottled by Firefly Distillery, Frankfort, KY, 30% alc. by vol.

Truvia® is a registered trademark of the Truvia® Company LLC.

Firefly Distillery is located on Wadmalaw Island, South Carolina, thirty miles south of Charleston, and is the largest distillery in the state. The distillery currently produces Firefly Sweet Tea Vodka, four Firefly Sweet Tea Vodka Flavors: Lemon, Raspberry, Mint and Peach, Firefly Sweet Tea Bourbon and Firefly Handcrafted Vodka. Remember -- This ain't your grandma's sweet tea! For more information, visit www.fireflyvodka.com.

Documents and/or Photos available for this release:
Firefly Skinny Tea
To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 281268