ARDEN, NC--(Marketwire - December 23, 2010) - WatchIt Technologies Inc. (PINKSHEETS: WTCT) Board of Directors announces an amended share structure. The Articles of Organization were amended to increase the number of authorized Preferred Shares. The number of authorized Common Shares was not amended and remains at 1,500,000,000.

According to the Board of Directors this action was taken in order to create a structure permitting institutional investors to be able to invest in the Company without impacting Common Share holders. The Board of Directors believes this revised structure will create an environment for long term investors to assist the Company in raising the necessary capital to bring the Air Pure "Fuel Reformer" to market.

Previously announced results from the EPA certified laboratory on the performance of the "Fuel Reformer" demonstrate its increase in miles per gallon and reduction in tail pipe emissions. The Board of Directors has directed management to take all necessary steps to bring the "Fuel Reformer" to market as quickly as possible. The Board of Directors believes the Company now has the share structure necessary to accomplish this objective.

About WatchIt Technologies Inc.:

WatchIt Technologies is an alternative "incubator" for developing and emerging "Green Technology" corporations. Its focus is on strategies that are structured to mitigate risk and produce returns in all market environments. Its current investment/development strategy is focused on direct investments in small/micro-cap public companies that have emerging growth and development and are exclusively involved in some aspect of "Green Technology."

It will offer management consultation to companies that meet its strict criteria and vetting process, and align those companies with individuals and financiers to help them achieve their financial goals and objectives.

Safe Harbor Act: Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

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