SCOTTSDALE, AZ--(Marketwire - December 28, 2010) - Sage North America, a provider of business management software and services to more than three million small and midsized businesses in the United States and Canada, today announced that organizers of the January 1st, 2011 Tostitos Fiesta Bowl and January 10th, 2011 BCS National Championship football games use the Sage ACT! contact and customer management system and Sage E-marketing for ACT! to develop and manage corporate sponsorships. The Fiesta Bowl organization began using Sage ACT! earlier this year and attributes an additional $1.5 million in sponsorships generated to its use.

"Prior to implementing Sage ACT!, we had no formal infrastructure in our sales and fundraising environment," explained Nick Underwood, senior account executive for Fiesta Bowl sponsorship development. "We were literally using spreadsheets and sticky notes. Sage ACT! has certainly cleaned up our work environment, saving our team time and improving efficiency."

Sage ACT! serves as the Fiesta Bowl organization's centralized database for customer and sponsor information including approximately 7,000 account records. Phone numbers, emails, meeting notes, and documents are easily organized, stored and updated within Sage ACT!. Sage E-marketing for ACT! is a cloud-based connected service used by the Fiesta Bowl organization and 175 committee members to design, automate and track email campaigns that support its sponsorship sales efforts.

"Sage ACT! has allowed our sales and development team to spend a significantly larger portion of each work day on the phone or in the field interacting with our customers," said Underwood.

Sage ACT! is the #1 selling contact and customer manager designed for small businesses and sales teams used by over 2.8 million individuals and 56,000 companies worldwide. Sage ACT! is easy to use, priced for the cost-conscious and personalizable so users can organize all the details of their business relationships in one place including recent emails, meeting notes, task reminders and social networking profiles. Complete sales pipeline visibility helps users identify and take action on the most qualified sales opportunities. Sage ACT! integrates with existing business solutions including Microsoft® Outlook®, Word, Excel® and Lotus Notes®.

About Fiesta Bowl
Held at the University of Phoenix Stadium in Glendale, Arizona, the Tostitos Fiesta Bowl attracts football fans from all over the country. The Fiesta Bowl organization was founded in 1971 as a college football bowl game and has been sponsored by noteworthy corporations like IBM, Sunkist, and current long-standing sponsor Tostitos. For more information please visit

About Sage North America
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North America employs 4,000 people and supports 3.2 million small and midsized business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 13,400 people and supports 6.3 million customers worldwide. For more information, please visit the website at

© 2010 Sage Software, Inc. All rights reserved. Sage, the Sage logos, ACT!, and the Sage product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc. or its affiliated entities. All other trademarks are the property of their respective owners.

Sage E-marketing for ACT! is powered by Swiftpage™.

Contact Information:

Media Contact:

Ryan Zuk
Sage North America