NEW YORK, NY--(Marketwire - December 29, 2010) - SCVNGR and American Eagle Outfitters today announced a New Year's fundraising campaign in Times Square to support Big Brothers Big Sisters of America. Beginning today through New Year's Day, anyone visiting Times Square and the American Eagle flagship store will be invited to participate in American Eagle challenges on SCVNGR using their smartphones. For every challenge completed, American Eagle Outfitters will donate $5 to Big Brothers Big Sisters of America. Additionally, SCVNGR will match every donation for a total of $10 donated for every completed challenge. Funds raised will support Big Brothers Big Sisters' long-term mentoring programs that help kids who face adversity beat the odds and reach their greatest potential.

SCVNGR is a free location-based game and game platform. People play SCVNGR via iPhone and Android wherever they go to check-in, complete other challenges, earn points and unlock rewards, all with the ability to share their activity with their friends on Facebook and Twitter. Businesses and brands work with SCVNGR to integrate challenges and gaming elements into their brand experiences and locations, engage their customers and visitors in a powerful location-based way, and reward players for playing the fun, quick and easy games.

"SCVNGR is all about fun gaming and rewards wherever you go," said Chris Mahl, SVP and chief brand alchemist at SCVNGR. "After such a break-out year, it's also time to do something rewarding, but of course, to do it 'SCVNGR-style.' Having American Eagle Outfitters on board as a fundraising partner is the perfect way to raise money for Big Brothers Big Sisters through location-based mobile gaming at the shopping mecca and crossroads of the world, Times Square."

"American Eagle Outfitters is always looking for compelling ways to engage our customers, as well as give back to the community," said Marcie Eberhart, director of the AEO Foundation. "We are excited to build on our long-time support of Big Brothers Big Sisters with a fun, interactive game like SCVNGR."

"Big Brothers Big Sisters has been working with families to give children greater opportunities to succeed, both in school and in life, for more than a century," said John Avondolio, vice president of marketing and communications of Big Brothers Big Sisters of America. "At the same time, we are always looking for innovative and effective ways to share our message and promote our cause with others. Teaming up with SCVNGR and American Eagle Outfitters gives us a fun, meaningful, and social way to reach more people and gain new support for our mission."

The American Eagle Outfitters challenges on SCVNGR will be live through New Year's Day, including New Year's Eve, and invite customers to reflect on their 2010 and New Year's resolutions in exciting and social ways. To play SCVNGR and support Big Brothers Big Sisters, visit the Times Square and the American Eagle flagship store and check out the 25-story LED screen outside. For those not visiting the Big Apple this year, please visit to learn more.

SCVNGR is a global game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit to learn more.

About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.") offers high-quality, on-trend clothing, accessories and personal care products at affordable prices. The American Eagle Outfitters® brand targets 15 to 25 year old girls and guys, with 937 stores in the U.S. and Canada and online at Aerie® by American Eagle offers Dormwear® and intimates collections for the AE® girl, with 147 standalone stores in the U.S. and Canada and online at The latest brand, 77kids by American Eagle®, is available online only at, as well as at nine stores across the nation. The 77kids® brand small sizes and great big style for kids 0-14. AE.COM®, the online home of the brands of AEO, Inc., ships to more than 76 countries worldwide.

About Big Brothers Big Sisters
For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. Most children served by Big Brothers Big Sisters are in single-parent and low-income families or households where a parent is incarcerated. As the nation's largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers ("Bigs") and children ("Littles").

Big Brothers Big Sisters provides a system of ongoing evaluation and support that is proven by independent studies to help families by improving the odds that "Littles" will perform better in school and avoid violence and illegal activities, and have stronger relationships with their parents and others. Headquartered in Philadelphia with a network of nearly 400 agencies across the country, Big Brothers Big Sisters serves more than 255,000 children. Learn how you can positively impact a child's life, donate, or volunteer at

Contact Information:

Media Contacts:
LaunchSquad for SCVNGR
Mike Farber or Emilie Cole
Scvngr [at] launchsquad [dot] com
Boston office: 617-872-0769
San Francisco office: 415-625-8555

Samantha Nelson
American Eagle Outfitters, Inc.

Jill Godsey
Big Brothers Big Sisters