PALO ALTO, CA--(Marketwire - January 4, 2011) -

  • Silicon Valley Veteran Patty Azzarello Authors "RISE...How to be Really Successful at Work AND Like Your Life"
  • "RISE" Explains the Crucial Difference Between Working Hard and Succeeding

Twenty-five-year high tech business veteran Patty Azzarello announced today the release of her new book, "RISE...How to be Really Successful at Work AND Like Your Life," which shares top level career insights and strategies previously unavailable to all but the most senior executives. Using Patty's experience and her straightforward and often humorous style, "RISE" is a buzzword-free, career playbook that explains how working hard doesn't always translate into success -- and what to do about it. "RISE" is available on Amazon for $18.95 at:

"I hate to see people wasting time and energy," said Patty. "I wrote 'RISE' to show people how they can change the way they work to create bigger business value and get recognized and rewarded for it."

Already being called a "must read for every manager in your organization," "RISE" includes a simple-yet-effective three-step program to help professionals at all levels reach their potential -- Do Better: Make sure your work has enough impact; Look Better: Be visible but not annoying; Connect Better: Grow a powerful network without being political. "RISE" offers readers the wisdom, guidance and real life experience of one of Silicon Valley's most successful executives. This is a book of startlingly useful insights and practical strategies to avoid dead ends and enjoy greater career payoff and satisfaction.

"Amidst the sea of career and professional advice available today, Patty's insights stand out like a beacon on the horizon," said Andy Burtis, VP, Corporate Marketing at McKesson. "Patty combines her extensive experience as an executive with her keen sense of what makes people think, feel and behave as they do to provide real-world, practical wisdom that can help any rising or established executive become more effective and fulfilled in their career."

For more information please watch this short video on YouTube highlighting Patty's secrets introduced in "RISE":

About Patty Azzarello
Patty Azzarello became the youngest general manager at Hewlett-Packard at age 33, ran a $1B software business at 35 and became a CEO at 38 (without turning into a self-centered, miserable, jerk). Whether leading massive business transformations or advising CEOs 1-to-1, her insights, integrity, and generosity have fused with her work to create life-changing impact on the careers of thousands of people in large and small companies across the world. Patty is a remarkably down to earth executive who has a rare gift for making you realize your success is more achievable than you ever imagined. This has made her one of the most highly sought after advisors in business today. It's simple: When you work with Patty, you get better. Patty has held leadership roles in General Management, Marketing, Sales, and Product Development, including Vice President and General Manager of HP OpenView, President and CEO of Euclid Software, and Chief Marketing Officer for Siebel Systems. Patty Azzarello is the founder and CEO of Azzarello Group.

Contact Information:

Scott Lechner