CAMBRIDGE, MA--(Marketwire - January 6, 2011) - On January 12, the MIT Enterprise Forum of Cambridge will present "Mass Customization: Massachusetts' Hidden Tech Cluster," which will feature a panel moderated by Katie Rae of investment firm Project11 and director of TechStars Boston, and demonstrations by local companies Artaic, Blank Label, Custom Made, FashionPlaytes and Gemvara.

Mass customization combines individual consumer desires with mass production pricing. The Internet and automated manufacturing systems are fueling the growth of these businesses in order to enable consumers to customize everything from jewelry and clothing to books. The trend is also fueling the growth of businesses that identify individual consumer needs not previously met and create products to meet those requirements.

Panel Moderator:


  • Ted Acworth is the CEO and founder of Artaic, a site that allow customers to design their own mosaics
  • Sharon Kan is a co-founder of Tikatok, a site that provides consumers with the ability to author and publish children's books
  • Matt Lauzon is the founder and president of Gemvara, a site that enables consumers to design their own jewelry
  • Sarah McIlroy is the CEO and founder of FashionPlaytes, an online clothing design studio for girls ages 5-12
  • Sung Park is the president and founder of Umagination Labs, a partnership that identifies and develops new products for consumers


  • Artaic custom mosaic design and fabrication
  • Blank Label allows consumers to co-create their own dress shirt
  • Custom Made connects expert artisans with discerning customers who work with a maker to design a project crafted individually for them
  • FashionPlaytes an online clothing design studio for girls ages 5-12
  • Gemvara enables consumers to design their own jewelry

Wednesday, January 12, 2011
5:30pm: Networking mixer & appetizers
6:15-8:00pm: Program
8:00-9:00pm: Networking reception

MIT Stata Center (Building 32), Kirsch Auditorium, 32 Vassar St., Cambridge, MA

Registration and information:

Forum members: $25, Non-members: $45. Students from all universities are free with college ID. Pre-registration is encouraged.

Contact Information:

Trish Fleming
MIT Enterprise Forum of Cambridge