SAN FRANCISCO, CA--(Marketwire - January 13, 2011) - Anthem Worldwide, a Schawk (
"We are thrilled to have someone of Rob's caliber and credentials become part of Anthem's leadership team," said Eric Ashworth, chief strategy officer for Anthem Worldwide. "This appointment underscores Anthem's drive to build a world-class strategy offering, one that redefines how brands are developed, governed and deployed across consumer touchpoints at home, on the go, at the store and on the shelf."
Osler's background includes 10 years experience in brand strategy and brand development leadership positions for world-class agencies that include Landor Associates, Fitch and Wongdoody. At Wongdoody, Osler established, led and developed the agency's strategy consulting practice. Most recently director, brand strategy for Microsoft Corporation, Osler's primary responsibility was the governance of the Microsoft master brand.
"Building on my experience in technology, I look forward to helping shape Anthem's strategy product and elevating its role in Schawk's delivery of brand point management to help drive growth for our clients," said Osler. "As technology continues to exert ever greater influence on brands in the consumer's path-to-purchase, an integrated strategy will be key to maintaining and driving that growth."
Osler has written extensively on topics of interest to brand owners for BrandWeek, Journal of Brand Management, Marketing Management, and Brand Marketing among others. He speaks frequently on branding and marketing issues, and selected engagements include the University of Notre Dame College of Business, the American Marketing Association and University of Washington's Michael G. Foster School of Business.
Added Ashworth, "Rob has what it takes to help Anthem's clients identify strategic growth opportunities, develop brands to their fullest potential and govern brands' expressions to deliver a powerfully differentiated and emotionally compelling brand experience for consumers."
Osler received a B.A. in Philosophy at the University of Puget Sound and an M.B.A. at the University of Washington, Michael G. Foster School of Business.
Anthem Worldwide, a Schawk Strategic Design Company, is an integrated global network that provides innovative solutions to articulate, unify and manage brand impact. Anthem creates compelling brand experiences by aligning its strategic, creative and executional talent worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design services to our clients including Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway and Unilever. With our network of world-class design professionals in 12 cities, Anthem is presently located in Chicago, Cincinnati, Düsseldorf, Hilversum (The Netherlands), London, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more information on Anthem, please visit http://www.anthemww.com. Follow Anthem on http://twitter.com/anthemworldwide.
Schawk, Inc. is a leading provider of brand management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of more than 40 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touch points. Founded in 1953, Schawk is trusted by many of the world's leading organizations to help them achieve global brand consistency. For more information about Schawk, visit http://www.schawk.com. Follow Schawk on http://www.brandsquare.com and http://twitter.com/brandsquare.
Contact Information:
AT ANTHEM WORLDWIDE:
Eric Ashworth
Chief Strategy Officer
(415) 896-9399
eric.ashworth@anthemww.com
AT SCHAWK, INC.:
Jennifer Adams
Corporate Communications
(513) 784-0066
jennifer.adams@schawk.com