IRVINE, CA--(Marketwire - January 18, 2011) - LFPR LLC (LFPR) [], a public relations firm offering customized communications services to companies in both emerging and established markets, has been selected as the agency of record for Sage North America, (, the U.S. and Canada business of The Sage Group plc, a leading global supplier of business management software and services. LFPR will be responsible for Sage North America's public relations efforts and will handle traditional, online and Hispanic media relations for the company's corporate practice as well as its numerous business units.

LFPR is charged with promoting Sage North America's latest initiatives and broad range of community outreach programs in the U.S. and Canada. In addition, the LFPR team will drive awareness of Sage's award-winning business management applications and services.

"We are thrilled to work with and promote Sage North America," said LFPR principal and executive vice president, Shana Starr. "Sage North America is a global leader in its field, and we are excited to work with the corporate office, and their public relations and marketing teams."

LFPR began working with Sage North America in October 2010. 

About LFPR

Based in Irvine, California, LFPR specializes in providing comprehensive public relations services including: Media Relations, Marketing Communication, Editorial Services, Corporate Communications and Analyst Relations to name a few. LFPR represents clients in a variety of industries including the consumer-based products, finance, consumer electronics, B2B and B2C space. The firm is fueled by seasoned and passionate professionals that understand while effort is admirable, at the end of the day, results are what matter most. In addition to Sage North America, LFPR's clients include California Bank & Trust, The Entertainment Technology Center @ USC, ChartWise Medical Systems and the Irvine Chamber of Commerce.
For more information call 949-502-7750 ext 202 or visit

Contact Information:

For more information, please contact:
Jason Kirshner / Shana Starr
LF Public Relations