George Media Commits to Auditing by Adding The Australian Business Journal to BPA

MISSISSAUGA, ONTARIO--(Marketwire - Jan. 18, 2011) - The Australian Business Journal, hosted at http://www.australianbusinessjournal.com.au, is the fifth digital magazine produced by George Media to apply for CCAB/BPA Worldwide Interactive membership, following in the footsteps of its sister publications, The Canadian Business Journal, The American Business Journal, The International Resource Journal, and The African Business Journal. BPA began reporting live statistics for AUBJ on January 17^th, and initial numbers show a significant readership for the publication.

"Following on its sister publications in the George Media suite, we took the initiative to increase transparency for The Australian Business Journal by applying for membership with the BPA—and will continue to do so with all other planned titles," said Michael Alexander-Jones, President of George Media Inc. "Advertisers are very eager to receive the audited web traffic data for The Australian Business Journal. They appreciate our commitment to transparency. As competition in the digital media space increases, advertisers should be vigilant to ensure they are advertising in audited, reputable publications who are willing to share their audited browsers statistics."

About CCAB/BPA Worldwide 

CCAB, a division of BPA Worldwide, serves over 600 Canadian consumer magazines, business publications, newspapers, advertisers and advertising agencies. A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Worldwide, BPA serves more than 2,900 media properties—including over 1,900 B-to-B publications, more than 500 consumer magazines, 150 newspapers, 300+ web sites, 65 events, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

About The Australian Business Journal

The Australian Business Journal (AUBJ) is the fifth major digital publication produced by George Media Inc., and is a leading source for up-to-date news, views and business profiles across Australia. AUBJ is essential reading for Australia's top business leaders who want to stay informed of current business news, industry topics and trends. The magazine offers readers a glimpse into major Australian industries including construction, energy, food and drink, health care, manufacturing and more, through comprehensive profiles of successful Australian companies.