LOS ANGELES, CA--(Marketwire - January 19, 2011) - mDialog expands its lead as the most full-featured in-stream ad platform for iOS devices to the Over The Top (OTT) market with its support for the Roku player, the leading OTT device. Video publishers can now reach and monetize their audience on the living room TV as well as on the iPad, iPhone and iPod Touch.

mDialog's real-time in-stream video ad solution can deliver video ad pods so seamlessly to the Roku player that they are indistinguishable from a traditional linear commercial break that viewers are accustomed to watching on TV. Broadcasters and premium video publishers currently monetizing their videos on iOS devices via mDialog, can now do the same on Roku without making any additional changes to their ad ops workflow.

"We're very excited to extend our in-stream ad platform to the leading OTT device. When Roku rolled out support for HTTP Live Streaming, we moved quickly to bring our HLS based solution for in-stream ad delivery to their platform," said mDialog Founder, Greg Philpott. "Because mDialog is tuned for HLS, we can now offer publishers looking to reach the Roku audience with VOD and Live streaming a powerful yet easy to use in-stream ad solution."

Streaming live video to the Roku player with ad support is particularly compelling to live sports and music publishers. Additionally, ad agencies looking to reach and engage a uniquely addressable audience in their living room now have an advanced analytic solution that provides the detailed audience reporting needed to make real-time ad delivery decisions.

"As more and more publishers are making their long-form video content available on the Roku player, they want the ability to monetize their programming via real-time ad insertion. The mDialog in-stream ad platform offers publishers a way to do that, and by using the HLS technology mDialog provides a seamless viewing experience," said Roku Vice President, Business Development Jim Funk.

For more information, contact Jessica Hasson at jessica@socialradius.com.

About mDialog
The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of in-stream ad services for mobile devices. The mDialog Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and device level ad frequency capping.