Source: DiGennaro Communications

Ammirati Taps Industry Veteran Gabriel Miller for General Manager Post

Effie-Award Winning Exec to Drive Agency Growth

NEW YORK, NY--(Marketwire - January 19, 2011) - Matthew Ammirati, president and founder of independent creative agency Ammirati, (, today announced the appointment of industry veteran Gabriel Miller to Partner and General Manager, a new position at the agency.

Miller, who most recently worked as President of the Interpublic Group of Cos' Avrett Free Ginsberg, will be charged with management responsibilities including developing talent and driving growth. In his short time at Ammirati, he has already brought the agency new business. Miller will report to Ammirati.

"As an executive who thrives on creativity and isn't afraid to break the mold, Gabriel fits right in at our agency," Ammirati said. "He is a major talent with a proven track record of building iconic brands -- and the perfect partner for us as we reach new levels of success."

During his 17-year career in advertising, Miller has worked across a number of categories including consumer packaged goods, retail, fashion, sports and luxury.

As president of Avrett Free Ginsberg, he supervised a 100-person staff and managed accounts including Nestle Purina, Enterprise Car Rental, Sally Hansen Beauty, Jana Water, and Bacardi, among others. Prior to Avrett Free Ginsberg, Miller was VP, Management Supervisor at McCann Erickson, where he worked on Nestle, Zicam, and new business acquisitions. Miller has also worked at DDB Needham on Neutrogena North America and on accounts including the Los Angeles Clippers, San Diego Padres, and Regional Toyota Dealers.

In 2002, while at Suissa Miller in Los Angeles, Miller won an Effie Award his work on the Cal Fed Bank "Elvis Schmiedekamp" campaign, which helped break the mold for traditional financial advertising.

"There's a revolution happening in the ad industry," Miller said. "Agencies need to break down the walls, talk less and do more for the brands they represent. Ammirati quietly helped start that revolution a decade ago. My goal is to now show the incredible creative thinking this team has been delivering -- in traditional, digital, social, and shopper marketing -- on a much grander scale."

About Ammirati
Ammirati ( is an independent, New York-based advertising agency dedicated to making products unforgettable, brands more powerful and businesses more profitable. With world-class design and branding capabilities and a nimble agency model, Ammirati serves as a strategic partner to brands. With an innate passion for advertising, Matthew Ammirati founded the agency in 2000. Clients include Powerade, VitaminWater, Energy Kitchen, Pirate's Booty and SmartWater.