CONVERSION PRICE ESTABLISHED FOR CDON GROUP BOND

CONVERSION PRICE ESTABLISHED FOR CDON GROUP BOND

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the
international entertainment broadcasting group, today announced that the
conversion price for the SEK 250 million five year convertible bond
issued by CDON Group AB (‘CDON Group') has been set at SEK 38 per share.
MTG subscribed for 100 per cent of the issue in December 2010 and may
therefore convert the bond into a maximum of 6,578,947 CDON Group shares
between 15 June 2012 and the end of 1 December 2015. The bond matures on
2 December 2015.

The conversion rate corresponds to 125 per cent of the volume-weighted
price of the CDON Group share over 20 trading days between the first day
of trading in the share on 15 December 2010 and Friday 14 January 2011.

The conversion by MTG of the bond into a maximum of 6,578,947 CDON Group
shares would increase the number of outstanding CDON Group shares from
66,342,124 at 31 December 2010 to 72,921,071, and result in a 9.0%
dilution effect for CDON Group.

The CDON Group SEK 250 million five year convertible bond is
unsubordinated and bears interest at 2.85 per cent per annum.

The convertible bond will initially be recognised at net present value
on MTG's balance sheet, together with the market value of the option to
convert the bond into CDON Group shares. The resulting effect on the
Group's income statement will comprise the accrual of interest income at
a level corresponding to a market interest rate (i.e. not the cash
coupon rate). The option element of the bond will also be revalued at
each balance sheet date with any change in value between the dates
recognised as a non-cash item in the ‘net interest and other financial
items' line of the Group's income statement.

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For further information, please visit www.mtg.se (http://www.mtg.se/) or
contact:

Hans-Holger Albrecht, President & CEO
Tel: +46 (0) 8 562 000 50 

Investor & Analyst Enquiries:
Matthew Hooper
Tel: +44 (0) 7768 440 414
Email: investor.relations@mtg.se (investor.relations@mtg.se) 

Media Enquiries:
Bert Willborg
Tel: +44 (0) 791 2280 850
Email: bert.willborg@mtg.se (bert.willborg@mtg.se)