BOSTON, MA--(Marketwire - January 19, 2011) - The traditional data center-enclosed application infrastructure now extends beyond the corporate firewall to applications running in the cloud and increasingly to a mobile base of end users. In response, companies are placing emphasis on managing application performance across the evolving application infrastructure. New research, "Extending APM: Managing Application Performance Inside and Outside the Corporate Firewall," announced today by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), finds that top performing organizations share the following characteristics:

  • 83% combine application, server, and network performance monitoring
  • 74% use real-time analysis of network transactions for practical troubleshooting
  • 67% are able to associate user transactions with business methodologies

Aberdeen's analyst notes that, "In an increasingly complex IT environment, sophisticated tools for monitoring application performance ensure that quality of service is maintained throughout the application infrastructure. Cloud and virtualized infrastructures present challenges in that applications are generally running outside of a company's direct control or are distributed dynamically across multiple IT resources." An increasingly diverse set of monitoring tools allow companies to examine performance at many different points in the processing of business transactions, from the end user's desktop to the server.

A complimentary copy of this Extending APM report is now available thanks to the following research distribution underwriters: ExtraHop and Shunra. To obtain a complimentary copy of the report, visit:

Visit for additional access to complimentary IT Infrastructure Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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