Hamburg Süd counts on Acando's CMS expertise: New websites worldwide based on FirstSpirit

Hamburg Süd counts on Acando's CMS expertise: New websites worldwide
based on FirstSpirit

Hamburg Süd, one of the 20 largest container shipping companies in the
world, has redesigned its international websites based on the
FirstSpirit content management system with the support of Acando GmbH.
Hamburg Süd is thereby following its strategy for a global online
presence with integrated content and e-commerce services.

Hamburg Süd is a shipping group that offers customized one-source
logistics services. To improve its online presence, the group completely
reorganized four of its websites and converted to a new system. Since
mid-January, these pages are now live: the Hamburg Süd group
(www.hamburgsud.com (http://www.hamburgsud.com/)), the Hamburg Süd liner
services (www.hamburgsud-line.com (http://www.hamburgsud-line.com/)),
the Rudolf A. Oetker KG
(www.rao-shipping.com (http://www.rao-shipping.com/)), the tramping
company of the group, as well as the presence of the Brazilian affiliate
Aliança (www.alianca.com.br (http://www.alianca.com.br/)).

Acando, a consulting firm with expertise in CMS and integration, has
supported their standing customer in selecting the proper system and
developing its websites. Jork Feeken, Group Leader Internet/Intranet at
Hamburg Süd, has deemed the project a complete success: “We were able to
integrate FirstSpirit into our existing infrastructure flawlessly.
Acando supported us reliably and proved to be the right partner at our
side. Now we are profiting from simplified content management
processes.”

The new system smoothly manages all content centrally and in several
languages, enables simple and decentralized content management, and
integrates the company's own e-commerce services. The technological
platform FirstSpirit meets the demands of content management to a very
high degree. To integrate the e-commerce backend, Acando paired the
content management framework of FirstSpirit directly to the application
server and used standard frameworks such as Java Server Faces. “The
solution developed makes a clear division between technology, content,
and e-commerce services. This makes it easy to use and fit for the
future when the time comes to develop further technologically,” explains
Klaas Klaassen, Project Manager at Acando.

For its next step, Hamburg Süd plans to establish a global intranet
based on the new platform.

Further information is available from:
Michael Mörchen, Managing Director, Acando GmbH, +49 40 822259-110.
Nicole Segerer, Marketing Manager, Acando GmbH, +49 40 822259-205.