Key Findings Reveal That Shorter Is Better, Facebook Dominates Sharing and Consumer Packaged Goods Companies Lead the Way
NEW YORK, NY--(Marketwire - January 25, 2011) - Jun Group (www.jungroup.com), a premier social video company, today released data demonstrating the opportunities to engage consumers through social video. In social media channels, people are not only viewing brands' videos, but sharing them with their friends and driving further views and engagement.
Jun Group based the study on a sample of more than six million user-initiated video views that occurred during the latter half of 2010. The views were a result of several dozen social video campaigns Jun Group executed for Fortune 500 brands and major entertainment companies. Key findings are as follows:
Shorter is better. Social video ads of :15 seconds or less are shared nearly 37 percent more than those between :30 seconds and one minute, and 18 percent more than videos over a minute.
Facebook dominates. With more than 500 million people on the social network, Facebook dominates the sharing of social video. People share videos on Facebook 218 percent more than through Twitter and e-mail combined.
CPGs lead the way. Consumer packaged goods (CPG) companies are leading the social video charge. CPG companies are driving nearly 19 percent more social video views than consumer electronics, retail and media & entertainment brands combined. Food and beverage brands are also embracing social video, but drove less than one-third of the views CPG companies are experiencing.
"Social video is one of the most effective ways advertisers can reach their consumers on social networks," said Mitchell Reichgut, founder and CEO of Jun Group. "It's an exciting new medium that brings guaranteed engagement and tremendous amounts of sharing. The data from this study provides some insights into the composition of the audience, and the ways they like to interact."
In addition, Jun Group data found the following demographic and geographic insights into the impact of social video campaigns:
Generation Y. More than 55 percent of social video is viewed by 18-34 year olds and the average age of social video consumers is nearly identical at 27 years old.
Girl power. Women account for nearly 57 percent of social video views and share social video 30 percent more than men.
Southerners watch and Midwesterners share. People in the South watch more social video than any other region in the U.S.; 29 percent more than the East Coast, nearly 32 percent more than the West Coast and 60 percent higher than the Midwest. Midwesterners, however, share video at a higher rate than any other part of the country by nearly a quarter (23 percent). The next highest region is the South.
E-mail in the East. People on the East Coast share more by e-mail than any other part of the country by 15 percent.
Since 2005, Jun Group has planned and delivered hundreds of online video campaigns on behalf of Fortune 500 brands, major entertainment companies and media agencies, driving tens of millions of user-initiated views across social networks, mobile devices, P2P and YouTube.
About Jun Group
Jun Group (www.jungroup.com) is the premier social video company. The company's distribution technology delivers millions of monthly user-initiated video views through an established and growing channel across social networks, mobile devices, P2P and YouTube. Jun Group's analytics dashboard, Voyeur, provides real-time insights into shares, Facebook "Likes," tweets, ratings, comments and geographic data down to the state and town. Founded in 2005, Jun Group's clients include Fortune 500 brands, major entertainment companies, and media agencies. For more information, visit www.jungroup.com.
Illuminate Public Relations for Jun Group