uProtect.It Encrypts Wall Messages and Photos so Only Selected Friends Can View; Blocks Personal Data From Third Parties and Social Networks
REDWOOD CITY, CA--(Marketwire - January 25, 2011) - Today at the World Economic Forum (WEF) Technology Pioneer Award recipient, Reputation.com, formerly known as ReputationDefender, announced the launch of a unique, new privacy application, called uProtect.It which protects the privacy and security of personal communications within social networks. The patent pending, BETA application is free and allows users to encrypt Facebook messages, status updates and pictures and store that data outside of the Facebook application so that it cannot be shared with third parties.
"Our customers have been asking for help controlling the personal information that they share on social networks, particularly Facebook," said Michael Fertik, Founder and CEO of Reputation.com. "uProtect.It allows users the ultimate in social networking data protection; control over who sees it, how long it can been viewed and when it is permanently deleted."
Once uProtect.It is installed, users can customize the friends with whom they want to share messages and photos, each time they post. The messages appear on the social network via a private and protected encrypted code. Users also control the "digital half-life" of the posts, assigning an expiration date either immediately or after a set date. uProtect.It's encryption technology means that the message is only visible to those that are selected; the data is no longer hosted on the Facebook platform, making it off limits to third party developers, advertisers and other outside interests.
uProtect.It (BETA) features and benefits:
Reputation.com now offers a full spectrum of reputation and privacy solutions, including: additional Facebook privacy controls (PrivacyDefender), proactive reputation management; a service to safeguard and remove private, personal information from the Internet; and protection for false and malicious online attacks.
uProtect.It is an easy-to-install bookmarklet, that requires only a simple drag and drop set-up. The bookmarklet supports all browsers, including Chrome, Firefox, Internet Explorer and Safari.
Basic instructions for uProtect.It available here: Protect Your Messages on Facebook.
Instructions on uProtect.It's advanced features available here: Control Your Facebook Messages.
The Reputation.com resource center has more advice on protecting your Facebook wall posts.
About Reputation.com
Reputation.com's mission is to empower individuals and businesses to control their privacy and reputation online. Formerly ReputationDefender, Reputation.com was founded in 2006 and is the pioneer of online reputation management solutions. The company is recognized by World Economic Forum as a Technology Pioneer 2011 for its global technology leadership and innovation. The privately held company is headquartered in Silicon Valley, has an office in Germany and serves customers in more than 100 countries.
Contact Information:
Contact information:
Jessica Gross
SHIFT Communications for Reputation.com
650-409-7371