SAN FRANCISCO, CA--(Marketwire - January 26, 2011) - At Macworld 2011, SCVNGR -- the location based game all about going places, doing challenges, earning points and unlocking rewards -- is showcasing its powerful social game engine on the new line of HP e-All-in-One series printers.

HP offers the greatest breadth of products compatible with Mac OS and Apple iOS and has helped create dynamic challenges with SCVNGR to demonstrate the unique features of HP ePrint-enabled printers. Throughout Macworld, held in San Francisco from January 26-29, attendees can visit the HP booth to complete print-related challenges on SCVNGR. Successful participants will earn points and unlock sweet rewards, like a free iPhone/iPod "sock" or an AirPrint Prize Pack featuring the HP ENVY100-e-All-in-One.

"SCVNGR's scriptable game engine is a perfect way to demonstrate HP's innovative mobile printing solutions," said Chris Mahl, SVP & Chief Brand Alchemist at SCVNGR. "Macworld will be the first opportunity for consumers to send print jobs to a device from the SCVNGR app, made possible by HP's ePrint-enabled printers. SCVNGR is excited to give Macworld attendees the opportunity to engage with HP technology through social experiences on SCVNGR!"

"SCVNGR's social game layer is the ideal way to connect Macworld attendees with HP's exciting mobile printing solutions," said Tariq Hassan, vice president, Worldwide Marketing and Communications, Imaging and Printing Group, HP. "The interactive challenges we worked with SCVNGR to create will provide show attendees with a fun, engaging way to experience HP's newest printing technologies."

To play challenges on SCVNGR and earn points towards the chance to win an AirPrint Prize Pack, download the free SCVNGR app at the Apple App Store or Android Market, head to Macworld and start playing! For more information, visit

SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital. Visit to learn more.

Contact Information:

Media Contacts:
LaunchSquad for SCVNGR
Mike Farber or Anna Farnum
scvngr [at] launchsquad [dot] com