ARDEN, NC--(Marketwire - January 27, 2011) - WatchIt Technologies Inc. (PINKSHEETS: WTCT) WatchIt Technologies announced today that its Board of Directors is releasing the White Paper earlier than expected due to demand and requests from potential investors. According to the company the information contained in the white paper has been requested by a "high net worth" potential investor for a meeting scheduled for this afternoon. It would not be fair to our shareholders to release the document to him without the shareholders having equal access and timing.

According to Dr. Max Bennett, President and CEO of WatchIt Technologies, "The results and discussion contained in the white paper are a culmination of a lot of work and effort from the entire WTCT organization. We have now validated the technology and the hard work is ahead. The team will now continue its efforts in further testing and evaluation of both the gas and diesel versions. We can now begin to manufacture the device for further evaluation in a variety of market applications."

"We hope everyone will take the time to review the document and understand the impact it could have in the global market place," stated Dr. Bennett. The document can be down loaded directly from our website.(

About WatchIt Technologies Inc.:

WatchIt Technologies is an alternative "incubator" for developing and emerging "Green Technology" companies and technologies. The Company's flagship product is the revolutionary "Fuel Reformer" technology. Its focus is on strategies that are structured to mitigate risk and produce returns in all market environments. Its current investment/development strategy is focused on direct investments in small/micro-cap public companies that have emerging growth and development and are exclusively involved in some aspect of "Green Technology."

Safe Harbor Act: Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

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