LOS ANGELES, CA--(Marketwire - January 27, 2011) - "Pop, The Bridal Event," (www.popbridalevent.com) at The Americana at Brand, will host its inaugural wedding planning event, on Sunday, February 20, 2011, from 11:00 am-4:00 pm, to assist brides-to-be with their future wedding plans. Designed for those looking to plan their own A-list wedding, or for wedding planners seeking a little inspiration, "Pop, The Bridal Event," will feature a well-showcased collection of Southern California's unique and most distinctive bridal resources. With the Hollywood Awards season officially in full swing, brides-to-be will feel like a Hollywood A-lister, with tips from Tinsletown's most successful and creative professionals "Pop The Bridal Event," celebrates designers and vendors that are recognizable brands and those in between, from which to create the most inspired and personal wedding. Guests will have a chance to receive exclusive offers from The Americana at Brand retailers participating in the event.

Southern California's most unique celebration, "Pop, The Bridal Event," is a one-stop destination for brides and wedding planners to create a wedding day to remember. Sponsors for this event will include vendors to the stars; The Americana at Brand, Tiffany & Co., Wildflower Linen, Tic-Tock Couture Florals, Jobyna's Bridal by Ines Di Santo, Fantasy Frosting, Envision Productions, Jody Domingue Photography, Hollywood Candy Girls, LA Photo Party, Lighten Up Inc. and Royal Events Inc. Your Wedding Day, Marriage.com and The Bridal Bar will serve as the official media partners. "Pop, The Bridal Event," is designed by Southern California's own Cobalt Events, and Nicole Hirsty who has over 10 years of bridal and event knowledge and industry experience.

"Pop, The Bridal Event," offers two tiers of tickets, VIP and General Admission, and includes a fashion show featuring gowns by Ines Di Santo on the "Green" at 3:00 pm and the opportunity to meet with the designer. Guests are encouraged to arrive by 12:00 pm to ensure ample time to be pampered and enjoy the extensive program. Sample Southern California's best food and drinks, and explore an array of sources from leaders in the wedding event planning industry including invitations, floral designs, photographers, videographers, rentals, entertainment, gowns, and much more. General Admission tickets are $25 and will include a "POP" gift bag from a variety of sponsors participating in the event. VIP tickets are $65 and provide guests with the opportunity to select one beauty treatment ranging from a make-up or hair trial to a spray tan and one "ten minute" consultation selected from a group of vendors, ranging from a wedding dress designer to a photographer to an event planner. VIP guests also may attend the event one-hour prior to the official start time (11:00 am). Upon ticket purchase, VIP guests are encouraged to call 310.837.6367 to schedule their special appointments.

To purchase tickets and for more information, please visit www.popbridalevent.com.

Contact Information:

Amy Prenner
The Prenner Group
(310) 709-1101