SAN FRANCISCO, CA--(Marketwire - February 1, 2011) - Experience Project, the company behind, the world's largest online community of shared life experiences, today announced that it has named Peter Jackson as CEO. As one of the most widely respected and experienced innovators in Silicon Valley, Jackson has a rich 20-year history of nurturing promising and innovative companies into profitable market leaders. As CEO, Jackson is tasked with broadening the leadership team and developing new services and revenue streams focused on users' passions, experiences and causes.

Experience Project also announced today that they have raised C Round financing (see Experience Project Raises C Round of Financing).

"We continue to build world-class products with tremendous reach, attracting the highest caliber individuals to our team," said Armen Berjikly, Experience Project Founder, President and Chief Experience Officer. "Peter brings a depth of experience that will no doubt bolster our ability to deliver powerful products and to grow ever-bigger and faster in the marketplace. Peter's captivation with not only the market opportunity, but also the culture and impact of our products and organization, makes him my ideal partner to realize our company's full potential."

Known as a disruptor of mature markets, Peter Jackson has been helping entrepreneurs develop ideas into profitability since 1985. As a business leader, Jackson is determined to find what truly resonates with users and make it the core focus.

Previously, Jackson was Founder, Chairman, CEO and President of Intraware Inc., the premier provider of on-demand delivery solutions, where he grew revenue to $100 million in sales and services. He held the role of CEO for both Dataflex and GWOS, and was also the Founder, President and CEO of Granite Systems. Jackson currently serves on the board of Eventbrite, Townhog and Experience Project. The 1998 winner of the Red Herring Entrepreneur of the Year award, Jackson has twice been a finalist for the Ernst and Young Entrepreneur of the Year award.

"Experience Project is about helping people, and the community that Armen and his engineering team have built is nothing short of extraordinary," said Jackson. "I'm thrilled to join a team that's as passionate about people, helping others and changing the world as the community they've built. As the site continues to experience rapid growth, it's the perfect time for me to help focus our efforts on the products and services that matter most to Experience Project members."

About Experience Project
Experience Project is the company behind, the world's largest community of shared life experiences online. Experience Project is focused squarely on connecting people around life experiences and passions. now features more than seven million life experiences shared by more than three million people, with a monthly footprint of more than five million individuals. Experience Project started with one single group and now has more than 300,000 groups and communities ranging from health-related experiences and raising children to baking and fly-fishing. Experience Project recently introduced Broadcause, a new social media platform designed to activate, accelerate and aggregate passionate communities around cause-based initiatives. Privately held, Experience Project, Inc. is backed by D.E. Shaw, Floodgate and Ron Conway's Angel Investors. For more information, visit

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