DENVER, CO--(Marketwire - February 8, 2011) - Communications Strategy Group (CSG|PR), a national influencer relations firm, today announced that it has promoted Shannon Fern, the agency's lead health PR specialist, to director of its growing Health & Wellness practice.

Fern possesses more than 10 years of diverse communications experience with expertise in the areas of public and community relations, communications plan development, writing, event planning and sponsorship marketing. A versatile writer and strategic planner with an eye for detail, Fern has designed and implemented integrated traditional and digital PR platforms focused on measurement, directed comprehensive B2B and B2C communications campaigns, and secured significant placements for clients in local, regional and national media.

"Health and wellness companies and organizations -- whether they are promoting products, services or causes -- have a truly distinct opportunity to leverage the various marketing communications tools and trends in the marketplace to captivate and cultivate relationships with influencers, champions, prospects and clients," said Steven Shapiro, principal of CSG|PR. "There are few individuals in the health and wellness space today that have such a complete understanding of the industry, the strategic insight and the proven track record of delivering results for clients as Shannon. Shannon and her team are single-handedly a competitive advantage for any organization."

CSG|PR's award-winning Health & Wellness practice has developed a unique communications philosophy focused on integrating traditional and digital PR, SEO and social media into cohesive campaigns that are measureable and impactful for clients, Led by Fern, the practice has achieved measureable results for such clients as:

  • Health Education Solutions: An award-winning SEO-focused content strategy drove 10 percent of this online certification provider's website traffic and 40 percent of referring traffic in 2010, CSG|PR outreach was the number three traffic driver to the site.
  • Eating Recovery Center: A comprehensive B2B and B2C communications campaign following the eating disorders hospital's 2008 opening earned the organization extensive local and national exposure in both consumer and trade media and produced an award-winning collateral campaign. CSG|PR's online outreach regularly drives nearly 10 percent of the Center's website traffic.
  • CSG|PR's news-creating Omnibus survey asking Americans whether they'd rather be dead or disabled drove the single-largest spike in website traffic to this social network for people touched by disability.
  • LiveWell Colorado: After helping the organization identify its key influencers, CSG|PR designed a website toolbox and award-winning e-newsletter - tools that offered stakeholder-specific news and resources and engaged influencers in LiveWell Colorado's mission. A comprehensive media relations effort earned LiveWell Colorado coverage in major Colorado media outlets and placed the organization's message front and center with consumers.

"We pride ourselves on our ability to quickly gain a strong understanding of our clients' challenges and opportunities and help them deliver their stories in a compelling and impactful manner," said Fern. "In the health and wellness industry, it's particularly important to reach target markets at their 'point of need' with the right message. Whether individuals are searching for a healthcare provider, health advice, products or services, or simply want to be part of a cause, organizations need to be in the places where they're looking."

The practice's core talents include:

  • Influencer relations: Helping clients identify whom their key influencers are, where they communicate and how to reach them.
  • Content development: Telling clients' stories in the most meaningful way possible, through webinars, podcasts, infographics, marketing collateral, website content and a wide variety of written content, all with notable SEO expertise.
  • Digital PR and social media: Using content to develop thought leadership online, generate leads, drive website traffic and create online buzz and conversations. Maximizing the impact of proprietary networks through social media platforms and targeting centers of influence through other networks such as blogs or discussion forums.
  • Media relations: Developing and managing national, hyper-local and online campaigns, interview preparation, proactive and reactive media relations.

For more information about CSG|PR's Health & Wellness practice or to download its health PR portfolio, visit

About CSG|PR
CSG|PR is a national influencer relations firm with a focus on six distinct industries: health & wellness, environmental sustainability, education, finance, corporate training & talent management and consumer goods on a mission. CSG|PR opened its doors in April 2004 with a philosophy based on developing and implementing metrics-driven campaigns that impact the bottom line for organizations it represents, For more information, visit

Contact Information:

Steven Shapiro