Elaine Safier appointed Chief Commercial Officer

Elaine Safier has been appointed Chief Commercial Officer at TradeDoubler. She
becomes a member of the Senior Leadership Team where she has overall
responsibility for the Group's sales and marketing.

"With a background from key positions in international leading companies within
digital media, Elaine brings a holistic perspective on TradeDoubler's market and
opportunities. That is important in our ambition to run a performance-based
world-class network ", said President and CEO Urban Gillström.

Since December 2010, Elaine Safier has been acting head of sales and marketing
at TradeDoubler. Prior to joining TradeDoubler, she has held key positions at
MCI, National Geographic Digital Media, Carphone Warehouse, Cable & Wireless and
AOL Europe. Elaine Safier has an MBA from the Wharton School in Pennsylvania,
USA. She will assume her new position immediately and will be based in London.


For further information, please contact:
Urban Gillström, President and CEO, phone: +46(0)70-7857600, e-
mail:urban.gillstrom@tradedoubler.com




About TradeDoubler
TradeDoubler helps companies improve their online results, both by increasing
sales and by increasing brand awareness. The core business is performance-based
online marketing. With a network of over 138,000 web publishers, TradeDoubler
helps more than 1,900 advertisers worldwide to reach their business goals. The
company has a unique reach being able to address around 75 per cent of Europe's
e-commerce consumers. Among the advertisers are Apple Store, American Express,
Dell, Disney, Expedia, lastminute.com and Nokia. The share is listed on Nasdaq
OMX. More information is available atwww.tradedoubler.com.

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