BURLINGTON, VT--(Marketwire - February 9, 2011) - Seventh Generation today announced that its Board of Directors has named John Replogle to serve as the company's Chief Executive Officer and President.

Replogle, 45, has served since January 2006 as President and Chief Executive Officer of Burt's Bees, the leading Earth-friendly, natural personal care products company. Replogle previously spent three years at Unilever as General Manager, Skin Care, North America. Prior to joining Unilever, Replogle served eight years with Diageo as President of Guinness Bass Import Company, Managing Director of Guinness Great Britain and had several roles in Marketing, Sales and Strategy with Diageo. Replogle started his career as a Case Leader with the Boston Consulting Group. 

Peter Graham, Seventh Generation's Chairman, said that the Seventh Generation board unanimously selected Replogle based on his track record leading a complex organization, his demonstrated commitment to Corporate Responsibility, as well as his strong executive and personal qualities. 

"John came to our attention because of his strong execution skills, his proven ability to lead top performing teams and his track record in championing and embracing sustainability," said Graham. "As we got to know John, we were impressed by his understanding of the role of culture in a company's success and his personal integrity. We are thrilled to have someone of John's caliber, background and proven passion for the company vision and mission leading our community forward," continued Graham. "Under John's leadership, the Board is confident that it has taken the steps necessary to ensure that Seventh Generation's untapped growth potential is fully realized in the years ahead, both financially and in our continued efforts to make our world a safer place for our children and the next seven generations."

Replogle's appointment ends a CEO search commenced by the Seventh Generation Board following the September resignation of Chuck Maniscalco, who joined the company in 2009, replacing company founder, Jeffrey Hollender, as CEO. Maniscalco agreed to stay on through the transition. "On behalf of the Seventh Generation community, we would like to thank Chuck for his many positive contributions to the Company and wish him all the best in his future endeavors," said Graham.

Replogle said, "For twenty three years Seventh Generation has been a pioneer in sustainable household products. Today, it is the leading "green" brand in the household space and continues to grow as more consumers discover the benefits of using safer, natural cleaning products. I am delighted with the company's mission and culture and fit with my own personal values. I've been impressed by the passion of the people for the clear purpose on which the company was founded. It's a great honor to join its leadership team and have the opportunity to build on its success."

Replogle will take up his new duties on March 7. A brief biography is below. 

John Replogle biography

John Replogle was named Chief Executive Officer and President of Seventh Generation on February 9, 2011. The appointment is effective March 7.

Replogle previously spent five years at Burt's Bees as Chief Executive Officer and President. His leadership was marked by the company's continued growth and global expansion while remaining true to its founding mission. Burt's Bees products are now widely available across the United States, where they hold a market leadership position, as well as in twenty markets around the globe. Burt's Bees was ranked #1 Green Brand in the 2010 Imagepower survey.

Replogle is credited with leading the company's deepened commitment to human and environmental well-being through the development of a business model called The Greater Good, embracing the triple bottom line of people, planet, and profit. An advocate of creative corporate social responsibility, Replogle speaks often on the topic.

Replogle previously spent three years at Unilever as General Manager, Skin Care, North America. He also served on the company's Operating Executive Committee and Global Category Board. His leadership was marked by successful efforts to improve the division's innovation, re-craft their marketing and build a strong leadership team.

Prior to that, he spent eight years with Diageo, most recently as President of Guinness Bass Import Company and Managing Director of Guinness Great Britain. Earlier, he held several other roles in Marketing, Sales and Strategy with Diageo. Replogle began his career as a consultant with the Boston Consulting Group. Replogle earned an MBA from Harvard, graduating with distinction. He earned his BA from Dartmouth College.

John and his wife Kristin have four daughters. An active proponent of education and humanitarian causes, Replogle serves on the Boards of Habitat for Humanity, Triangle Community Foundation and Dartmouth College. 

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the 2009 Corporate Consciousness Report at: www.7genreport.com.

Contact Information:

Chrystie Heimert