API Leader Celebrates Social Media Week With Tips From Its Social App Customers
SAN FRANCISCO, CA--(Marketwire - February 9, 2011) - Mashery, the leading provider of API (Application Programming Interface) management and strategic services, is celebrating Social Media Week by recognizing some of its leading customers that are changing the social media landscape. From well-known applications like Klout that measures your online influence to innovative self-publishing site Lulu.com that turns your tweets into Twournals, these companies trust Mashery to manage the APIs that keep the fresh data flowing among applications and communities. In honor of Social Media Week, February 7 - 11, Mashery will share quick tips and best practices from some of its leading social media customers.
Social media has quickly become a realistic and important channel for all businesses to reach their customers and the unprecedented amount of data that is generated has become the center point for a new generation of applications and companies. In 2010 Twitter logged an unprecedented 25 billion Tweets and added more than 100 million new registered accounts(1) which is still dwarfed by Facebook's 500 million accounts and more than 100 billion hits per day.(2)
"Social Media began as an Internet sensation, but has quickly evolved into an entire ecosystem of applications that feed off this overwhelming stream of data. APIs are the linchpins that make it all work," said Devon Biondi, Director Platform Strategies. "By providing all the infrastructure and services necessary to manage APIs and integration for its community of 70,000 developers, Mashery lets social media companies focus on bringing exciting new applications to market quickly."
Social Media Week (SMW) is a global platform that connects people, content, and conversation around emerging trends in social media. Founded in 2009 SMW is delivered primarily through a network of internationally hosted biannual conferences and online through social and mobile media. SMW brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media's role in society. As a contribution to this international event, Mashery collected a perspective on the quickly evolving application landscape that brings social media to new levels. Mashery supports some of the fastest moving companies on the social media landscape by providing the API infrastructure that allows social media applications to leverage data from numerous sources thus creating exciting new opportunities for envelope-pushing applications:
About Mashery
Mashery's API management tools and strategic services help companies connect with customers and partners in a changing digital world by extending reach across devices, markets and the Web. Mashery leads the industry with a holistic approach for API initiatives-from setting platform strategy and measuring business objectives to the heavy lifting of providing and managing infrastructure to facilitating relationships with our 50,000-strong network of Web and mobile application developers. Having worked with over 100 leading brands to power more than 10,000 apps, Mashery's knowledge, experience and proven strategies enable companies to focus on their core business while driving sales, building new revenue channels and realizing faster time-to-market for innovative applications. Mashery was founded in 2006 and has built an impressive list of clients that include Best Buy, Netflix, and The New York Times. For more information, visit www.mashery.com.
(1) Source: Twitter blog http://blog.twitter.com/2010_12_01_archive.html
(2) Source: Facebook blog: http://www.facebook.com/note.php?note_id=409881258919
Contact Information:
Media Contact:
Carol Carrubba
(415) 963-4174 ext. 6
carol (at) bordersgratehouse.com