LOS ANGELES, CA--(Marketwire - February 9, 2011) - Luthier Society, Inc. -- Johnny Royal, Chairman and Chief Executive Officer of Luthier Society LLC, has been selected as the Social Media Keynote Speaker for the 2011 Luxury Marketing Council Summit in Beverly Hills, CA. The Luxury Marketing Council Summit takes place in Beverly Hills, CA at Morgan Stanley Smith Barney on Thursday, February 16th. Every month, The Luxury Marketing Council presents the world's most knowledgeable experts in over 20 major cities around the world including Miami/Fort Lauderdale, Palm Beach, New York, London, Los Angeles and Dubai. 

Royal's keynote presentation will explore today's social media and digital publicity climates, as they pertain to viral video deployment. Royal remarks that "Some of the most successful campaigns that I have both been a part of and admired have utilized viral video as the primary asset to explore the various ways digital consumers interact with brands as well as each other online, ultimately transforming the user experience into a digital conversion for a solid ROI back to the client."

Johnny Royal is the Chairman and CEO of Luthier Society, LLC -- one of the nation's pre-eminent social media and viral marketing agencies. Johnny has directed digital marketing campaigns for the 2008 Presidential Election campaign of President Barack Obama, Al Gore, Elton John, Casio, Allergen, Klipsch, Schering-Plough, Sony and Universal Music Group.

To attend the February 16th Los Angeles meeting of The Luxury Marketing Council -- or for more information about The Luxury Marketing Council -- contact David Winter at 949.500.4027.

About Luthier Society LLC
Luthier Society is a marketing and brand management firm that delivers creative digital strategies, powerful partnerships, and quantifiable results for brands and artists. Unique and comprehensive digital marketing campaigns are designed to drive valuable impressions, yield strong conversions and show measurable impact. Luthier Society is the parent company of technology provider Archimedes, LLC and talent agency EKG Booking, LLC.

For more information, visit http://LuthierSociety.com.

About The Luxury Marketing Council
The Luxury Marketing Council is a unique and prestigious Think Tank and forum for senior executives and entrepreneurs who market to the affluent.

For more information, visit http://www.LuxeSC.com.

Contact Information:

For Press and Media
Jonathan King
Luthier Society, LLC