CINCINNATI, OH--(Marketwire - February 10, 2011) - Datalliance today announced that Elkay Manufacturing Company (Elkay) has selected Datalliance as the foundation technology for their Vendor Managed Inventory program. For over 90 years, Elkay has maintained a rich tradition of innovation, manufacturing excellence and outstanding service. Today, Elkay is America's number one selling stainless steel sink company and a leading cabinetmaker. Elkay is implementing VMI to become a better business partner to its wholesale customers by helping them improve profitability. They have an aggressive deployment plan for 2011, which includes the roll-out of VMI to multiple key trading partners. 

Mark Whittington, VP/GM Traditional Plumbing Channel, Elkay, stated, "VMI is a critical component to help Elkay become a value-added business partner to our wholesale customers. VMI provides us with a platform for a collaborative process with our customers to help them grow their businesses by balancing their asset investment, ensuring they have the right products on-hand at the right quantities, and reducing costs associated with inventory. We selected Datalliance VMI to support our program because they are the proven leader in the plumbing industry and are already working successfully with several of our customers."

Tom Hoar, Director of Sales -- Plumbing, Datalliance, added: "We are pleased to have another leading plumbing industry supplier select Datalliance VMI. Elkay is a highly respected supplier and they have a clear vision of the business benefits of VMI. Our experience implementing VMI in the plumbing industry will enable us to help them quickly implement and grow their VMI program with wholesale partners."

About Elkay Manufacturing Company
Ranked 57th in Crain's Chicago Business list of Chicago's Largest Privately-Held Companies, Elkay has more than 3,800 employees in facilities throughout the United States and select international markets involved in the company's various products, including cabinetry, plumbing and decorative surfaces. From Elkay's simple beginnings as a three-man shop on Chicago's north side to the company's present position as the "One Source, One Solution" supplier of complete kitchen and bath product solutions, the company remains focused on designing products and adapting the business to serve the changing needs of its customers and consumers. For more information, visit

About Datalliance
Datalliance is a leading provider of collaborative commerce services, and the world's largest independent VMI service provider. Delivered via the Internet using the 'Software as a Service' (SaaS) model, Datalliance solutions make it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations for leading Fortune 1000 companies in a number of industries. For more information about Datalliance, visit

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Brian Lindner