BOSTON, MA--(Marketwire - February 10, 2011) - New research published by Aberdeen Group, a Harte-Hanks Company (
A more rigorous certificate issuance process manifests itself in a visible way to end-users by triggering the automatic display of a green address bar, in which both the organization that owns the web site and the name of the issuing organization are displayed to increase end-user confidence that they are on a legitimate site. Over time, more and more end-users are becoming conditioned to "look up" to the green address bar, which gives them higher assurance that their personal data is being encrypted while in transit and that the web site they are connecting with has been authenticated based on a more rigorous standard. Many providers of SSL Server Certificates and EV SSL Server Certificates also offer a companion trust mark as a complementary visual indicator of end-user confidence.
"Directionally, the market trend observable in Aberdeen's data is strongly in favor of increased use of EV SSL Server Certificates," said Derek Brink, vice president and research fellow for IT Security, Aberdeen Group. "In comparison to use of the less expensive SSL Server Certificates, current use of EV SSL grew by about 30% between October 2008 and January 2011, and planned deployments in the next 12 months favor EV SSL by a factor of about 2-times."
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