WEST CONSHOHOCKEN, PA--(Marketwire - February 15, 2011) -  Infinity Publishing (www.infinitypublishing.com), a pioneer in self-publishing, today announced the launch of a new menu of editorial services for self-published authors. The new services offering features a program that makes available professional editors and writing coaches to guide Infinity authors in every stage of the book writing process, from concept to polished manuscript.

The heart of Infinity's Advanced Editorial Services is the Book Genesis program, an innovative book development service that allows authors interested in self-publishing to sign-on with Infinity armed with nothing more than the seed of an idea for a book they would like to write. This is a stark contrast to the traditional self-publishing model, in which an author was essentially required to have a finished manuscript before contracting for publishing services.

"Book Genesis was designed exclusively for the unique needs of self-published authors and takes them through the entire book writing process, one step at a time," said Arthur Gutch, chief executive officer of West Conshohocken, Penn.-based Infinity Publishing. "Once an author enrolls in the Book Genesis program, Infinity assigns a personal coach who works with the author to nurture their idea with a series of phone consultations, hone their writing through detailed evaluations, and develop the book into the best possible finished manuscript. The Infinity writing coaches are graduates of some of the most prestigious MFA programs -- including the Iowa Writers' Workshop and others -- and many of them are published authors in their own right."

According to Gutch, one of the main attractions of Book Genesis is its flexibility in meeting the needs of writers from all genres and in various stages of book completion. Book Genesis services may be purchased as a two- or four-month long program or in the form of hourly consultation. An author struggling to get beyond their first draft of a novel can engage an Infinity coach to provide hourly consulting that will help them get to the next level. If an author is struggling to refine their nonfiction book concept and hasn't yet committed a single word to the page, Infinity's accelerated Book Genesis Advantage Program will help them make a commitment to their writing and get it on course in just two months.

Infinity's Essential Editorial Services are a step above basic copyediting, providing help for authors who aren't sure which level of service is appropriate to their writing, and then offering an expanded list of services from which to choose that includes options designed to appeal to both first-time and experienced authors. Authors may elect a basic, substantive or premium copyediting service, according to the individual needs of their manuscript. Copyeditors are experienced professionals and provide the careful attention necessary to achieve a professional standard.

For pricing details and more information about Infinity Publishing's new menu of editorial services, including the innovative Book Genesis program, please go to http://www.infinitypublishing.com/editorial-services/.

Infinity Publishing has been aggressively rolling out new products and author services in the past several months. In May, the company introduced a comprehensive eBook publishing program for published authors and aspiring writers. In August, Infinity unveiled new full-color, print on demand options for self-published authors. Last month, the company launched 1-Hour Audio, a new audio book publishing option for self-published authors and publishers to create abridged audio book versions of their manuscripts.

About Infinity Publishing
Founded in 1997, Infinity Publishing's industry leading, author-originated book publishing model puts authors in control of their books. Infinity's authors retain all rights, earn royalties paid monthly, and benefit from an extensive distribution network that is backed up by Infinity's liberal bookstore return policy. The company's unique on demand book publishing system is designed to support all authors with a story to tell, who have ever thought about writing a book, or who have been on an endless journey to find an agent or publisher. For more information, please go to www.infinitypublishing.com.

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Media Contact:
Daryn Teague
Teague Communications