PALO ALTO, CA--(Marketwire - February 16, 2011) - John Kelly, vice president of sales at Criteo, the global leader in pay-per-click (PPC) retargeting, has been named chairman of the eTail West conference customer engagement track on February 23, 2011, in Palm Desert, Calif. Under Kelly's event leadership, many of the world's leading brands and retailers will discuss e-commerce campaign management strategies and case studies, including best practices to monetize cross-channel campaigns and target today's online customer. The selection of chairman supports Criteo's ongoing product and thought leadership in online performance display advertising.

In his role as chairman, Kelly will present opening remarks and lead "Track A -- Site Enhancements, Testing, Analytics & Customer Engagement," which features many of the world's leading brands, including, eBay,, ESPN, Nike, Inc., Jockey International and Criteo's ongoing leadership and expertise in performance display advertising has led to upcoming speaking engagements at a number of retail and marketing events and conferences, including OMMA Global, SMX West, The Power of eMarketing Conference, SES New York and IRCE 2011.

"The world's top online brands and retailers are driving the adoption of performance-based customer engagement tactics to complement to traditional online advertising tactics. We're proud to be a major voice in these discussions, and continue to drive advertising innovations to catalyze e-commerce growth," said Kelly. "The secret to e-commerce marketing success is straight-forward: find and leverage the most cost efficient and scalable method of driving product and brand relevance. eTail West is the perfect venue to discuss how to target this highly fragmented, yet increasingly influential and vocal consumer."

Criteo will also run two promotions throughout eTail West. Attendees can enter to win the "Featured Client Promotion" at Criteo's booth #73, where Criteo will raffle off a shopping spree at one of Criteo's featured clients, including,, Abt, TigerDirect, Lamps Plus, Back Country, Calumet Photo and more. Criteo will also feature its "Guess the Impressions" contest, in which conference attendees can win an iPad simply by guessing the number of unique retargeted impressions Criteo has served worldwide in 2010. Criteo is also hosting an exclusive retail executive evening event during the conference.

For more information about Criteo's performance-based personalized retargeting solution, or to learn more about its featured promotions and events, visit booth #73 during eTail West, February 22-24.

About Criteo
Criteo is the global leader in scalable personalized retargeting. Criteo enables the top worldwide e-commerce companies to re-engage with website visitors who have left their site via highly targeted personalized display ads. These ads are dynamically generated in real-time with product recommendations based on the visitor's product-viewing history leveraging Criteo's proprietary real-time media buying and dynamic creative optimization technologies. Criteo's clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of uniquely personalized retargeted banners each month and works with more than 1000 of the top worldwide e-commerce companies. For more information, please visit

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