SAN FRANCISCO, CA--(Marketwire - February 16, 2011) - Birst, Inc. today announced it has been included in Gartner, Inc.'s recently released Business Intelligence Platforms 2011 Magic Quadrant Report.[1] Vendors were evaluated based on their completeness of vision and ability to execute. 

According to Gartner, "The demand side of the BI platform market in 2010 was defined by an intensified struggle between business users' need for ease of use and flexibility on the one hand, and IT's need for standards and control on the other. With 'ease of use' now surpassing 'functionality' for the first time as the dominant BI platform buying criterion in research conducted for this report, vocal, demanding and influential business users are increasingly driving BI purchasing decisions, most often choosing easier to use data discovery tools over traditional BI platforms -- with or without IT's consent."

"This year's report emphasized that business value, ease of use, and functionality are key drivers of BI platform buying criteria today," said Brad Peters, CEO of Birst. "Business users want to be able to explore data easily on their own, while still having access to the full range of data analysis and report creation capability that a broad BI solution offers. We are now in the modern era of BI, where power, ease, and manageability together drive success."

This year, for the first time, the report included a section on Software-as-a-Service Business Intelligence (SaaS BI) offerings. Birst was included in this "Other Vendors to Consider" section of the report. 

 "Birst and SaaS Business Intelligence got recognized for the first time, which we believe shows us as an alternative to traditional, on-premise BI," said Peters. "Proactive organizations are realizing that to achieve their goals they need to think outside of the traditional enterprise BI box, and I believe that we will see tremendous growth here over the next few years, beyond the rate predicted for the BI industry as a whole."

Inclusion in the Gartner, Inc. report follows on a number positive announcements for Birst:

 The "Magic Quadrant for Business Intelligence Platforms" report is available for purchase directly from Gartner. 

[1] Gartner "Magic Quadrant for Business Intelligence Platforms," by Rita Sallam, James Richardson, John Hagerty, Bill Hostmann, 27 January, 2011.

About Gartner's Magic Quadrant
 The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

About Birst
Birst is the SaaS Business Intelligence leader that accelerates business results by deploying fast, powerful, and agile business intelligence solutions for its customers. Birst overcomes the traditional cost, complexity, and performance barriers of business intelligence with rapid, flexible, affordable solutions that simultaneously improve the reach and power of analysis in an organization. Birst solutions are accessible from any Internet-connected device with a modern browser, feature high levels of security, and are highly scalable. For more information, visit

Contact Information:

For more information, contact:
Barbara Lewis

(415) 644-5400