TAMPA, FL--(Marketwire - February 17, 2011) - After a year of great accomplishments in 2010, Broad Reach Software has moved briskly into 2011 mode, with programs in place to engage customers and showcase BRS's existing and new offerings. Plans include a new, more intuitive web site, launched this week, customer loyalty programs, and the beta launch of BRS's Cite™ Bug Tracking/Issue Case software, an easy to use application for de-bugging/quality assurance procedures. "We had a very successful 2010," commented Steven Roberts, President of BRS. "We will use this momentum to expand our list of client offerings, while maintaining the same level of excellent customer service and results delivery."

About Broad Reach Software
Broad Reach Software, Inc. (BRS) is a Florida-headquartered technology and software consulting and development organization. The company has been in business since 2007. BRS was founded by Steven F. Roberts, who has over 15 years of technical/IT expertise, working in a wide range of industries with emphasis on pharmaceutical, financial services, healthcare, technology and energy vertical markets. The organization focuses primarily on Microsoft.Net solutions.

Broad Reach Software's overall mission statement and guiding principles are as follows:

• To provide US business decision makers with a personalized, solution-oriented approach for their business and Information Technology (IT) initiatives
• Unlike larger, more corporate providers, BRS relies on both experience and a desire to directly and quickly address business issues through effective, easily deployable technology
• BRS stresses effectiveness over excessive documentation and provides its clients with innovative, market-tested solutions for the most pressing business and technology challenges

Contact Information:

Media contact:
Chuck Hirsch
President
Masqueraider Marketing
O: 914-730-9292
info@masqueraider.com