New Look Eyewear Confirms Dividend Policy for 2011

MONTREAL, QUEBEC--(Marketwire - Feb. 18, 2011) - New Look Eyewear Inc. (TSX:BCI) (the "Corporation") confirms that its dividend policy for 2011 will be to pay dividends if, as and when declared by its Board of Directors, quarterly at the end of each fiscal quarter of the Corporation (for the previous fiscal quarter). Accordingly, the payment dates of such dividends for 2011 are expected to be on or about March 31^st, 2011 (for the fourth quarter of 2010); June 30^th, 2011 (for the first quarter of 2011); September 30^th, 2011 (for the second quarter of 2011); and December 30^th, 2011 (for the third quarter of 2011).

On March 2^nd, 2010, Benvest New Look Income Fund (formerly TSX:BCI.UN) was converted into a corporation named New Look Eyewear Inc. (TSX:BCI). As of January 31^st, 2011, New Look had 10,026,732 common shares issued and outstanding New Look is a leader in the eye care industry in Eastern Canada operating a network of corporate stores and a laboratory using state-of-the-art technologies.

This press release may contain forward-looking statements that reflect the current views and / or expectations of New Look with respect to its performance, business, and future events. Such statements are subject to a number of risks, uncertainties, and assumptions. Actual results and events may vary.

For additional information please see our web site www.newlook.ca.