NEW ORLEANS, LA--(Marketwire - February 18, 2011) - BASSMASTER CLASSIC EXPO -- Earth Sports is making a splash in the fishing industry by bringing anglers together inside a single, vibrant, purpose-built online community. The new website, created by Houston-based W3 Media Group, connects anglers, guides and brands, allowing members to post photos, videos and share stories and comments about their fishing adventures. Earth Sports creates engaging daily original content with some of the best writers in the industry. Other features include access to the best guides, destinations, techniques and gear to help anglers feed their passion for catching more and bigger fish.

In addition to a customized profile page and event calendar, Earth Sports members benefit from:

  • Original articles and videos that can help them be more successful on the water;
  • New gear showcase highlighting the newest products in the market with videos and interviews from brands and guides;
  • A powerful guide finder to connect with and follow fishing experts;
  • Audio fishing reports from guides;
  • Forums to discuss topics with other members; and
  • A news feed and blog section to provide important updates.

"When serious anglers aren't fishing, they are either talking about fishing or preparing to fish. Earth Sports allows anglers to extend the experience online," said Randy Bayne, founder and CEO of W3 Media Group. "Until now, there was no dominate fishing destination for online community building. Earth Sports is the first site to connect anglers, guides and manufacturers to fishing 24/7."

Anchoring the Earth Sports editorial team is Lenny Rudow, who has more than 25 years experience in the outdoors industry. He has authored five books about fishing and previously served as the senior technical and fishing editor of Boating magazine.

"Avid anglers now have a one-stop-shop for everything they need to help make their mark on the water," Rudow said. "Earth Sports is a powerful new online community that brings the outdoors to the web and the web to the outdoors."

Fishing remains one of the world's most popular sports and nearly every person has their own fishing story. Earth Sports gives home to that passion and has translated it into a large and passionate following to the site. The successful launch is helping to build momentum for the upcoming release of Earth Sports' new Smartphone applications, which will provide users community interaction through their mobile devices.

About Earth Sports

Earth Sports was developed by W3 Media Group and is a leading destination for outdoor communities, connecting people with their sport and the manufacturers, guides, tournaments, etc that support them. The site combines the attributes of a social network with content, entertainment and industry wide information. Users share, store and customize their profile page with information related to their category within the sport. The initial area of focus is on the fishing industry and breaks content down by zones (freshwater, coastal and offshore), fishing styles (wade, fly, boat, pier and jetti) and types of fish sought by our anglers. Users build their profile page researching and adding information from their fishing guide, area tournaments, manufacturers, rss feeds, weather data, and also have access to photo albums, video catalogs, blogs, forums and many social features for finding and sharing information with friends and fellow anglers.

For more information, log onto:

Contact Information:

Media Contact:
Andrea LePain
Greenough Communications
617.894-1153 (cell)