CONCORD, MA--(Marketwire - February 22, 2011) - Morrill Group, an independent insurance agency based in Norwood, Mass., has acquired Goldman Ernest & Liner Insurance Agency of Needham, Mass., North Bridge Advisors announced today. North Bridge represented Morrill Group, according to the firm's managing director, Jerry Vigneron.

"This is a great development for our customers and staff," said Morrill Group Director Roland Capone. "With more skilled staff, more volume and more locations, we can offer customers and carriers more resources than ever. North Bridge Advisors brought us together and made this deal happen."

Goldman, Ernest & Liner Insurance Agency Inc. will operate as a subsidiary of Morrill Insurance. Stephen Liner will become Vice President and head of commercial lines for the combined entities.

"Acquiring or selling an agency is a big step, and this transaction was structured so that both parties truly benefit and the business will be perpetuated," Vigneron said.

Morrill Group ( has offices in Norwood, Sudbury (Sudbury Insurance Agency) and Wrentham. Founded in 1879, it offers personal and commercial insurance and has been voted the region's "best insurance agency" six years in a row by G.K.M. Independent Survey Company. 

North Bridge Advisors ( is a Concord, Mass., consulting firm specializing in insurance agency acquisitions and mergers. A former independent agent nationally known expert in the field, Vigneron has managed acquisitions for insurance agencies and banks. He can be reached at 978-369-6924 or

Contact Information:

Media contacts:
Henry Stimpson
Stimpson Communications

Gerald C. Vigneron
North Bridge Advisors