CDON Group launches Bodystore.dk in Denmark

CDON Group launches Bodystore.dk in Denmark

CDON Group AB (Nasdaq OMX Stockholm: CDON) (publ.), one of the leading
e-commerce groups in the Nordic region, today announced that it has
expanded its Sports & Health segment geographically through the launch
of Bodystore.dk in Denmark. Bodystore.dk is a Danish sister e-retailer
to Swedish Gymgrossisten.com, and offers a broad selection of
nutritional supplement products, fitness apparel and training equipment.

CDON Group's Sports & Health offering is now available on a pan-Nordic
basis. The segment reported a sales growth of 35% year on year to SEK
285 million for the full year 2010, which reflected it's popular product
offering combined with growing levels of health awareness, as well as
the segment's increased sales volumes in Finland and Norway.

Mikael Olander, President and Chief Executive Officer of CDON Group,
commented: “The pan-Nordic expansion of our Sports & Health offering is
consistent with our growth strategy of broadening our product ranges,
geographically expanding our businesses and adding new brands to our
portfolio.”

”Gymgrossisten holds a leading position in the Swedish market. It has
quickly gained a strong position in both Norway and Finland, and we are
convinced that our offering will prove equally popular with Danish
consumers.”

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For further information, visit Cdongroup.com or contact:

Mikael Olander, President & Chief Executive Officer
Tel:                        +46 (0) 10 703 2000

Investor and analyst enquires:
Andreas Ericson, Head of Investor Relations
Tel:                        +46 (0) 70 080 7668
Email:                   ir@cdongroup.com        

Press enquires:
Fredrik Bengtsson, Head of Communications    
Tel:                        +46 (0) 70 080 7504
Email:                   fredrik.bengtsson@cdongroup.com