SAN FRANCISCO, CA--(Marketwire - February 24, 2011) - LAUNCH -- At the first LAUNCH conference today, ShopSquad debuted a new platform to connect consumers to other consumers for shopping advice. The free service brings together shoppers and product advisors through live video chat and guided browsing for the best product advice. 

When searching for a product on, users are presented with a list of advisors based on factors such as community ratings, product expertise, and language. The ShopSquad platform then enables real-time video chatting and a co-browsing experience where the advisor can guide users directly to a recommended product at one of hundreds of affiliated stores. Anyone with product knowledge can be an advisor on ShopSquad, and advisors can earn commissions if a shopper buys a suggested product. 

"ShopSquad frees consumers from the tyranny of choice online," said Charles Katz, CEO of ShopSquad. "Until now, consumers primarily sought advice by looking at product reviews of questionable quality written by anonymous people. ShopSquad fills the void by connecting buyers and advisors via live video chat during the decision making process, creating a rich, interactive and educated experience." 

After extensive development of ShopSquad's patent-pending technology and advisor community, today ShopSquad is releasing its alpha site and will focus on the $3 billion US market for online baby products. For the full ShopSquad experience, sign up at

About ShopSquad
ShopSquad is a social commerce platform for consumer-to-consumer shopping advice via live video chat. Using patent-pending technology, ShopSquad brings together shoppers who need product advice and a community of advisors ready to answer their questions. To learn more about ShopSquad, please visit

LAUNCH is a newsletter and conference focused on startup companies, and the venture capitalists and angel investors who fund them. LAUNCH was founded in November of 2010 by serial entrepreneur, angel investor and writer Jason McCabe Calacanis.

Contact Information:

Press Contacts
Lisa Picasso or Jason Throckmorton
shopsquad (at) launchsquad (dot) com
(415) 625-8555