Manilla -- The Simple New Way to Organize All Household Accounts -- Named One of Best Start-Ups at DEMO Spring Conference

Hearst-Backed Manilla Account Management Service Honored With DEMOgod Award


NEW YORK, NY and SAN FRANCISCO, CA--(Marketwire - March 2, 2011) -  Manilla, a free personal account management service that helps consumers securely manage all of their household accounts in one place online, was honored with a DEMOgod award at the DEMO Spring Conference in Palm Desert, Calif., this week. The DEMOgod honor recognizes Manilla as having one of the most outstanding performances of the DEMO Spring conference, where over the past 20 years some of today's leading innovative products and services have been launched, including Adobe Acrobat, E-Trade, GarageBand.com, Leapfrog, salesforce.com, Sun's Java, TiVo and more.

Manilla's live DEMO Spring stage presentation by Manilla EVP and CMO Jessica Insalaco and CEO George Kliavkoff is available at: http://www.demo.com/alumni/demo2011/234757.html.

Manilla gives customers an automated, organized view of all their current account information, including bills, finances, travel rewards programs and subscriptions, reminders to pay bills and free lifetime storage of all their account statements, notices, offers and bills. Manilla is now rolling out closed beta access on an individual basis to those who request invitations at www.manilla.com.

Manilla currently supports accounts for four broad account categories: finance, household/bills, magazine subscriptions and travel rewards programs, and automatically links users to their accounts so they can pay bills, book travel, renew subscriptions and more. Consumers can access their accounts with nearly all national and major regional household brands within these four categories today, and additional businesses are being added daily.

Businesses can derive benefits through integrations with Manilla as well. Manilla offers businesses a simple way to efficiently communicate with consumers, increase customer engagement and reduce mailing costs. Manilla has premier relationships with Citi Cards and Comcast -- the first to take advantage of marketing the Manilla.com platform so that their customers have an easier way to manage their accounts paper-free and stay organized in a simple, user-friendly way.

Manilla is a company incubated within and backed by Hearst Corporation, one of the world's most diversified media companies, and is led by an executive team of experts and innovators from the finance, technology and consumer products industries.

About Manilla
Manilla is a free personal account management service that helps consumers manage all of their household accounts, including bills, finances, travel rewards programs and subscriptions in one place online. Manilla gives customers an automated, organized view of all their account information, reminders to pay bills and lifetime storage of all their statements, notices, offers and bills. Manilla is a company incubated within and backed by Hearst Corporation, one of the most diversified private media companies in the world. For more information, please visit www.manilla.com.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new product innovations, which are from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com.

Contact Information:

CONTACTS:
Dorothy Jean
Brew Media Relations
manillapr@brewpr.com
212-677-4835 x. 12

Lisa Bagley
Hearst Corporation
lbagley@hearst.com
212-649-2337