NEW YORK, March 3, 2011 (GLOBE NEWSWIRE) -- Zippity Doo's™, the fast-growing line of lice-preventive hair care products for children, is now available in Canada at Shoppers Drug Mart, the country's leading retailer of beauty, health and pharmacy products.
Zippity Doo's (ZippityDoos.ca) provides families with affordable daily use lice prevention, eliminating harsh and costly treatments as well as the anguish and hassle associated with head lice infestation. The popularity of Zippity Doo's has grown rapidly with parents who are concerned about lice prevention for their children. Featuring natural ingredients, the line is pediatrician approved, laboratory tested, paraben-free and sodium laureth sulfate-free. Zippity Doo's offering includes a shampoo, conditioner, styling gel, leave-in detangler, as well as a surface spray, that parents can use on their children's hair and more so on items they frequently share – hats, towels, brushes, combs - before they ever get head lice.
"Head lice are a growing problem for children of all ages and economic classes that need diligent attention from mothers and fathers," said Dr. Lawrence Rosen, founder of the Whole Child Center (wholechildcenter.org). "Zippity Doo's is an excellent, non-toxic choice for parents concerned about preventing an infestation of lice in their children's hair."
"Our expansion into Canada through Shoppers Drug Mart stores across the country is an important step in establishing Zippity Doo's as the leader in lice prevention hair care products," said Linda Surkis of Laurus Enterprises LLC, the makers of Zippity Doo's. "Lice know no geographical boundaries and we know that parents in Canada need to feel confident their children will be free of head lice."
Zippity Doo's has also greatly increased its distribution outlets in the United States over the past few months through popular websites such as Amazon.com, Target.com, Walgreens.com, CVS.com, Meijer.com and Soap.com as well as a number of retail outlets including AKiN's Natural Food Markets, Dahl's Foods, Chamberlin's Natural Foods, Value Drugs and other favorite drug, grocery, mass merchandise and beauty supply stores.
Hair care products from Zippity Doo's are made with a special combination of natural ingredients designed to promote healthy hair and scalp while supplying maximum protection against head lice and other insects. Zippity Doo's was created for children and is mild enough for daily use by children and adults. The suggested retail price is $9.99.
The Zippity Doo's product line includes:
- Zippity Doo's™ Shampoo
- Zippity Doo's™ Conditioner
- Zippity Doo's™ Styling Gel
- Zippity Doo's™ Leave-In Detangler
- Zippity Doo's™ all-purpose, all-surface Shield Spray
For interviews, product samples, or additional information please contact Nick Tortura at Watchdog Advertising (631) 561-8950 NickT@WatchdogAdvertising.com
For additional information from Shoppers Drug Mart, please contact Lisa Gibson, Director, Communications & Corporate Affairs at (416) 490-2927.
More information about Zippity Doo's hair care products is available at ZippityDoos.ca.
About Shoppers Drug Mart
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,180 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 59 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and eight luxury beauty destinations operating as Murale. As well, the Company also owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.
Contact:
Laurus Enterprises LLC
2005 Merrick Road, Ste. 232, Merrick, NY 11566
www.zippitydoos.com
1-888-502-7336
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