MILAN, ITALY--(Marketwire - March 4, 2011) - MOSCOT, a global lifestyle brand known worldwide for its iconic eyewear, debuts four new 1970s inspired sunglasses at MIDO. Part of the MOSCOT Sun Collection, The CARLOS, ALEXIS, BLAKE and The DREW pay homage to the days of disco, but with a distinctively modern edge. Each style features a brand new metal plaque on the bridge and new colors never before used in any MOSCOT Collection.

The CARLOS -- Not since John Travolta hit the pavement has anyone looked this good strutting down the street. Effortlessly cool with style to spare, The CARLOS is smooth, sexy and irresistible... and boy does he know it. This rounded aviator shaped frame with acetate front features a saddle bridge with cut out detail and Monel temples. Grey Fade and Navy. Price = $275.00

The ALEXIS -- The ALEXIS is Studio 54, Halston, and Rio de Janeiro all rolled into one. A new twist on the 70s Aviator, The ALEXIS is classy, classic, sultry and chic. The ALEXIS features an acetate front, saddle bridge with cut out detail, and Monel temples. Matte Black, Matte Navy and Slate Green. Price = $275.00

The BLAKE -- Warren Beatty, Robert Redford, and Burt Reynolds wish they had The BLAKE back in the day. This super fly number is calm, cool and collected but with an edge. The BLAKE is made of acetate with a saddle bridge and metal detail at the hinge. Matte Black, Steel Blue and Umber. Price = $275.00

The DREW -- Just like Mary Richards and Rhoda Morgenstern, The DREW is quirky, independent and beautiful. Hey, maybe The DREW should have her own TV show too. The DREW is made of acetate with a saddle bridge and metal detail at the hinge. Matte Black, Cranberry and Slate Green. Price = $275.00

CARLOS, ALEXIS, BLAKE, and DREW will be available March 2011 in MOSCOT shops and at moscot.com, and in retail and specialty optical shops worldwide.

ABOUT MOSCOT
MOSCOT is a global lifestyle brand driven by the Company's nearly 100 years of eyewear expertise, New York City heritage and its downtown sensibility. It is renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, MOSCOT Titanium and MOSCOT Sun Collections. For more information visit moscot.com.

Contact Information:

MEDIA CONTACT
Matt Parkhurst
Vendeloo Inc.
718.522.9873